CMBC Financial Product Innovation Business Research

China's financing market developed rapidly in recent years,and the heights were ushered in one wave upon another no matter in issue size,raising scale or market participant quantities.New products brought new profit growth points for banks,and product innovation shall become one of the key factors for commercial banks to stand out in severe competitions.With the enormous development of China's capital market,financial disintermediation trend becomes obvious,and the profit space of traditional business of Chinese commercial banks becomes gradually tightened.Insurance,securities and funds segments the customer resources of banks.Meanwhile,confronting with the challenges of foreign-funded banks,accelerating the development of financing business has become the inevitable trend for Chinese commercial banks to improve operations and management level as well as international competitiveness.This paper focuses on researching the existing personal financing products of CMBC.It found out the deficiencies existing in the issue process of financing products,applied SWOT analysis,genetic analysis method thought in financial innovation theory to decompose factors(financing products,and financing service)involved in financing businesses.In addition,it achieved innovation via decomposition and recombination after systematical analysis.This paper shall conduct analysis from theory level and practice level.Firstly,on theory level,there were fewer researches on financing product innovation businesses of commercial banks in domestic and overseas literatures,and most were conclusive descriptions on phenomena and data.It conducted research from financing business and process innovation of financing product innovation businesses.Basing on summarizing traditional business research,it analyzed deficiencies existing in financing businesses of CMBC at present.In addition,it proposed innovation thoughts starting from theory,offering explorative path for the innovation development of financing products of CMBC.Secondly,on practice level,it interspersed empirical analysis on cases basing on topic theory thoughts.Moreover,basing on the research conclusion from the SWOT analysis and genetic analysis method,it designed one financing innovation product with high feasibility,which shall enrich financing product categories of commercial banks,enhance product design capability,and offer new perspective and thinking for product development.Combining with the status of financing business process of certain bank at present and the overall development trend,it improved the process of financing innovation businesses of commercial banks from optimal perspective when conducting innovation research on financing innovation business process.Meanwhile,adhering to “customer focused and market oriented” concept,it timely met customers' demands and upgraded product innovation via process optimization and perfection.