Research On Reputation Risk And Regulation On The Chinese Life Insurance Industry

In recent years, the life insurance company has repeatedly appeared in the case of breach of contract by the life insurance company. The occurrence of these events will undoubtedly cause a negative impact on the entire life insurance industry, making the corporate image and reputation index seriously damaged. In the current economic environment, life insurance companies, in addition to survival pressure, but also face the pressure of market competition. Therefore, the company must be vigilant to maintain a good reputation in the industry, and take certain measures to actively respond to the current challenges and crises. Therefore, the study and Discussion on how to effectively monitor and prevent the risk of life insurance company reputation, so that the meaning and function of life insurance is truly recognized and accepted by the public, so as to become the booster and stabilizer of economic and social development. This research has important theoretical and practical significance.In this paper, firstly, it defines the connotation and characteristics of reputation risk, and then analyzes the reputation risk of life insurance industry. The main contents of this thesis is to the theory of asymmetric information, the public interest theory of regulation, financial regulatory capture theory and financial theory of protection of consumers' rights as the basis, take research methods such as the combination of theory analysis and empirical analysis, typical analysis and comparative study, qualitative analysis and quantitative analysis, the thorough analysis and summary of the life insurance companies are facing the crisis and challenge. Secondly, on the basis of the above, the current situation of China's current life insurance industry reputation risk regulatory status, regulatory model to focus on, and detailed analysis of the life insurance industry reputation risk management problems. Finally, research results of this thesis is to make full use of the foreign life insurance company's successful business case and ideas, and make use of good theory, its application to domestic life insurance business reputation risk supervision work, put forward countermeasures to improve China's life insurance industry reputation risk supervision suggestions:transformation of reputation risk management concept, perfecting the information disclosure system; to reform the system of risk supervision, strengthen inter agency coordination; establish reputational risk management evaluation index system, strengthen the construction of supporting system; make full use of external supervision, and promote industry standardization construction; health supervision of the whole industry laws and regulations, strengthen supervision department self construction; to strengthen the construction of talent team, the establishment of law enforcement personnel evaluation system.