Research On Customer Relationship Management In The Professional Promotion Of Prescription Drugs In SMSD

Domestic pharmaceutical industry for a long time far higher than the speed of economic growth,therefore it be called the " eternal sunrise industry".In recent years,as the execution of new policy that issued by goverment,such asnew health care reform,complex tedding systems,the pharmaceutical industry growth is significantly reduced,the pharmaceutical industry in medical institution of traditionall marketing model is more challenge,competion is increasingly intensifying.This paper,according to the customer relationship management theory,discusses the SMSD specialization promotion of customer relationship management problems,proposes a targeted customer management recommendations to optimize the allocation of marketing resources for other enterprises reference for customer relationship management,and deepen the study of customer relationship management,has a certain significance.With Thesis research papers at home and abroad,describing customer relationship management customer lifecycle,customer value and customer loyalty theory,a detailed analysis of the changes in the face of SMSD marketing environment around health care reform.On this basis,this paper summed up the SMSDcompany problems in customer relationship management in specialized promotion and raised improvementmeasures.Based on the SMSD existing customer evaluation system analysis and the theory of customer value,this paper improve customer evaluation system.In the "customer-centric" ideological guidance,improve customer value andthe company's customers segmentation strategy to guide the company's marketing resource reallocation and put forward proposals to improve the existing specialization SMSD promotion processes to improve customer satisfaction.