The Study On The Matching Of Supply And Demand Of Rural Finance On The Perspective Of Endogenous Financial Innovation

The thesis reviews the relevant researches of the endogenous rural financial innovation in China and abroad and it compares deeply the endogenous finance with the exogenous finance. Endogenous finance and exogenous finance are concepts involving multiple dimensions based on this analysis. Endogenous finance refers to the endogenous financial activities, financial organizations, financial rules and financial systems that are produced through the induced transition of rules based on the involvement and contribution of microeconomic bodies, and it is decided by the inner elements of social and economic systems due to the stimulates of objective market supply and demand. The most important influence of endogenous finance is to help to match rural financial demand and supply advancing the efficiency of the allocation of rural financial resources. Based on the definition of endogenous finance, the thesis studies the reasons in many aspects that lead to the mismatching of Chinese rural financial supply and demand, and finds out that lacking of formal Chinese financial institutes is the reason in the aspect of the perspective of formal financial institutes; lacking of propaganda of banks on rural families is the main reaason in the aspect of the perspective of the institutes' operation; lacking of the reasonable fund investment of formal rural financial institutes is another reason in the aspect of the fund investment; the limit of the development of informal finance is the reason in the aspect of the perspective of informal financial development; the unreasonable interruption of local government is the reason in the aspect of government; however, lacking of pledge ability, financial knowledge and financial conscious of farmers are the reasons in the aspect of the layer of farmers; the protection of relevant insurance products is not strong enough and low efficiency in the aspect of the insurance. Based on these reasons, the thesis thinks that it is important to promote the endogenous innovation of Chinese rural finance which helps to promote Chinese rural financial supply and demand matching. According to the systemic analysis of the typical rural financial development mode of "internet+production line" which is quite popular in Chinese countryside, the thesis chooses four companies, combing rural endogenous finance theory. And based on the researches of many cases, this special financial mode in Chinese rural collects a group of new online production in line financial service and a biological circle, and integrates commercial banks, insurance companies, small loans companies, rent companies and factoring companies and so on. It also creates an innovative road of rural finance of "internet+production line" with series of remarkable achievements through the innovative lead by its core enterprises, the support of production line finance, the coverage of mobile internet, the information of big data, the integration of various kinds of financial institutes, Moreover, it helps to the rural financial supply and demand matching, promotes efficiently the endogenous development of Chinese rural exogenous finance, reduces the mismatching of pledge. Therefore, it will develop the rural finance deeply that is worthy to be promoted in China. The conclusion on the characteristics of rural endogenous financial innovation in this thesis finds out that the leader of the Chinese rural "internet+production line" is the "core enterprises" rather than the government. What's more, this mode integrates the informal financial institutes that have higher endogenous degree and develops rural financial activities, and it adopts the big data inquiry way to promote the matching of rural financial supply and demand, and it is slightly interrupted by local government and provides farmers with a series of service of finance, insurance, management and sales that promotes the matching of rural financial supply and demand efficiently. Based on the analysis of current development of Chinese rural financial endogen and the studies of many cases, the thesis comes up with the suggestions and solutions that can promote Chinese rural financial endogenous development. It suggests that Chinese rural financial endogenous development needs a series of innovations in the aspects of government, financial development, rural insurance, organization security, financial practice, education propaganda and internet finance.