| In December 20,2006, the CBRC issued "on the adjustment of the relaxation of banking financial institutions in rural areas access policy to better support the construction of new socialist countryside views", in the opinion expressly provides China’s central government support for the new three types of rural financial institutions, namely the approval of village banks, loan companies and mutual funds of the three types of agency the main financial institutions as an important supplement to increase financial support for the construction of China’s rural areas in the. But according to a current situation of China rural financial services report in 2015 the people’s Bank of Chinese rural financial services research group released the existing financial products and services is still not effectively support the development of modern agriculture. Throughout the development of the new rural financial institutions, can find the shift of its main problem is development, and its development and farmers had the service in poor areas of departure from the original intention, the new rural financial institutions in poor areas regardless of the number or size are far behind other regions; at the same time, the same for different farmers in terms of new rural financial institutions enjoy the financial services industry are different. The development of new rural financial institutions to produce a significant financial exclusion phenomenon. Therefore, according to the various phenomenon of China’s urbanization process in the Financial Exclusion situation of new type of rural financial institutions in China were analyzed and evaluated, and the main influence factors of new rural financial institutions financial exclusion analysis, to explore the current development mode, the new financial institutions in China in the process of urbanization to enhance the process of urbanization in the rural finance support, truly serve agriculture, urban and rural "development of China’s urbanization goal has important practical significance.On this basis, through the combined method of literature research, normative analysis and empirical analysis, analysis and evaluation of Financial Exclusion situation of new type of rural financial institutions in China, and the main influencing factors of new rural financial institutions financial exclusion analysis. This study has the following innovations:first, in the selection of research object, this paper will study set for new rural financial institutions; secondly, in the research method, different from the general literature on Financial Exclusion in different dimensions and weight calculation method of comprehensive score, this paper through the shop and the staff of new rural financial the introduction of institutions in different areas of the Financial Exclusion degree measure, making the Financial Exclusion measure is more comprehensive and scientific data; finally, in use, the provincial panel data, and the researches used cross-sectional data, panel data with two dimensions of cross section and time, sample volume, compared with the cross section data higher accuracy.Through theoretical and empirical analysis, this paper draws the following conclusion:the prevailing new rural financial institutions is a serious phenomenon of Financial Exclusion in China’s provinces. The influence factors are significant:the income level of farmers, income level of urban residents, agriculture level, age structure and the level of public services. To promote urbanization in rural finance support, truly "China’s urbanization development goal of rural services, urban and rural", this paper suggests that the government take measures to strengthen the rural financial innovation, promote agricultural diversification construction, strengthen the construction of rural culture, raise the level of public services, increase the growth rate of rural rural income measures. Specifically, should strive to:the new rural financial institutions to innovative financial means as the carrier, leveraging private money to break the rural areas of small and micro enterprises anywhere in front of the traditional financial services channels predicament; new rural financial institutions should also take the "Internet+financial" concept to the rural areas; the government should speed up the rural the construction of infrastructure, improve the level of public services in rural areas, promote the transfer of employment and Entrepreneurship of migrant workers’ Citizenization of rural labor force; by guiding the masses from the needs of production and life to the spiritual needs of urban and rural transformation, assistance, coordination, promote the integration of urban and rural culture development, various cultural activities to strengthen the spiritual and cultural construction in rural areas; by adjusting the structure provided quality, to promote integration, inventory, cost reduction and other measures to promote agriculture, make up the short board Diversified construction. |