Research On The Influence Factors Of Electronic Business Enterprises' Willingness To Adopt Electronic Commerce Service

China's current e-commerce industry has exceeded the level of development of the United States and at the world's leading level.With the help of e-commerce,more and more enterprises are achieving transformation and upgrading,the demand of e-commerce services is strong.However,at present,the empirical research on e-commerce services in China is still rare.Based on the existing theoretical research on e-business services,service quality,trust and willingness to accept,this paper constructs a theoretical model of influencing factors of enterprises' willingness to adopt e-business services in which we set the servicer quality and service quality as the antecedent variables,trust as intermediate variables and adopt intention as dependent variables.And we puts forward 13 hypotheses.In the model,the service provider quality variable includes three dimensions:professionalism,flexibility and service attitude and service quality variable includes three dimensions:transparency,standardization and service form.213 effective questionnaires were collected through field research and network two ways,then the reliability and validity of the data were tested by SPSS 22.0,and the structural equation model was analyzed and validated by Amos 21.0.The results of empirical analysis show that 11 of the 13 hypotheses have been validated.The professionalism and service attitude of the service providers have a significant positive impact on the trust of enterprises and the adoption of e-commerce services.The flexibility of service providers has a significant positive impact on the adoption of e-commerce Service;service transparency and standardization has a significant positive impact on the enterprises' trust and the adoption of e-commerce services,and the form of service has a significant positive impact on the trust of e-commerce services.The two assumption not verified true are that the flexibility of the service provider has a positive effect on the trust e-business service and the service form has a positive effect on the adoption of e-commerce service.At the end of Chapter 5,the author analyzes the reason of the failure.The main innovation of this research is the innovation of the research perspective,this is the first time that we studied the empirical analysis on the influencing factors of the adoption of E-business services by electric business enterprises.The research of this paper can help to explore the relationship between the quality of e-commerce service and willingness to adopt,and provide some suggestions for e-commerce service providers.