The Analysis Of Factors On The Development Of Sharing Economy

In recent years,the sharing economic arose worldwide concerns.As a new business model,which in commercial practice was a great success,commercial companies in this model are growing fast and covering various industries,bring new vigor and vitality into many industries.But for the study of this new business model is in its infancy,and most of the research was mainly focused on the study of its business model,except in areas car-sharing.In this paper,the study of sharing economy is based on the online short-term rental industry,which is a typical industry in sharing economy.For the special features and issues in this industry,this paper try to figure out the best solution to fix the development problem it may have.The development of the domestic online short-term rental industry was originated in imitation of the online platform abroad,such as Airbnb and HomeAway.For the simply mapping its business model without taking into account the differences between China and the United States in specific conditions,at the beginning of the development of online short-term rental industry,it can't meet the market demand in china.Even some company had been closed its business.By modeling,this paper try to analyze the impact of changes due to the specific conditions on online short-term rental companies.First,using utility analysis method to figure out the behavior of two major players in the sharing economy.Through the analysis,this paper found out the main factors that affect the two player's decision-making process.The main factors which influence the development of the enterprise platform include the type of network,the expansion cost,the market environment and enterprise's target market.The main factors for the participants include basic value according to the good and network effects obtained with the other participants to join.Next,through the analysis and simplify of these factors,this paper build a module to analysis the problem arose above,in the condition of maximize the profits of the platform.By building models,this paper analyzed the impact of changes in the specific conditions of the online short-term rental companies,and through the study of current online short rental industry to draw conclusions and give some suggestion.By modeling,this research found.When the transaction costs is high,for the enterprise's the best business model is a simple two-way network,which can help the enterprises cut the cost.Because with a large transaction costs at the beginning of development,social network and group network actually does not bring higher returns.But when transaction costs is lower,the best strategy is socialize and diversified development,and feed the need of the end of the long tail.This study is on the basis of past literature in sharing economy and according to the characteristics of this industry build a module to finish this research.for differences generated by the different online business models and the feature of online short-term rental industry,this paper introduced the long tail theory and network effects to explain the problem.The research is only a theoretical analysis,because the current enterprise-class data is difficult to obtain for further empirical analysis.Meanwhile this paper only considers the main factors that affecting the development of online short-term rental industry,and the other factors remain to be further analyzed.