Research On Real Estate Supply-Chain Finance Marketing Strategy Of XX Bank Of SD Branch

Real estate supply chain financing refers to the bank to the real estate enterprises in the supply chain of various enterprises or individuals to provide bank financing services to solve the real estate business financing needs,reduce the overall financial costs of the supply chain,optimize the efficiency of the use of funds provided by the system Financial services program.In recent years,with the economic,policy,financial management and other internal and external environment,real estate companies began to gradually traditional financing methods to supply chain financing to change,and commercial banks have also seized the real estate business needs,Real estate supply chain financing,coordination of the entire supply chain cash flow,reduce the overall financial costs of enterprises,to provide systematic financial services.At present,many domestic commercial banks to the real estate enterprises to provide financing products are still the traditional loans,it is difficult to adapt to the financing needs of real estate enterprises;and some banks have begun to develop real estate supply chain financing business,but products provided by them are mostly homogeneous Serious,lack of innovation,has not yet formed a mature real estate supply chain financing market.In this environment,the real estate supply chain financing business has become the focus of commercial banks competing development,through the business to grab the real estate financing market share,therefore,how to understand the real estate supply chain financing business internal and external environment and develop marketing strategies,are important for the development of banks.From the perspective of theoretical research,real estate supply chain financing is both real estate financing business and supply chain financing business,which is the intersection of both.At present,there are many researches on real estate financing and supply chain financing at home and abroad respectively,and has a relatively complete theoretical system,but specifically for the real estate supply chain financing this single business research less,therefore,this article on the real estate supply chain financing research,to a certain extent,to fill the business theory of the blank.This paper mainly studies the marketing strategy of the real estate supply chain financing business of XX Bank of SD Branch by using the research method,the comparative research method and the research method.Through the library of Shandong province,the Internet,Shandong University Library,CNKI Network and so on Channel to collect relevant information,comparative analysis of domestic and foreign real estate supply chain financing business development,through the XX Bank of SD Branch of the investigation,access to the relevant first-hand information.This paper takes the financing business of real estate supply chain of XX Bank of SD Branch as the research object,explains the background and significance of this business,describes the relevant theoretical research,enumerates the case of domestic and foreign banking institutions to carry out supply chain financing business,summarizes its business development.The paper analyzes the external environment and internal environment of the real estate supply chain financing business of XX Bank of SD Branch,and puts forward the advantages and disadvantages of the real estate supply chain financing business market segmentation,clear marketing target groups;and then developed the XX Bank of SD Branch real estate supply chain financing business marketing product strategy,price strategy,channel strategy and promotion strategy.This paper provides a reference and theoretical reference for XX Bank of SD Branch and other commercial banks,and further enriches the relevant theoretical research on supply chain financing.