Research On Company A Transformation Into P2P Enterprise

AT present,the rapid development of medium-sized and small enterprises has occupies an important position in the national economy in China,but which has always being faced with financing issues.Financing Guarantee corporation can provide loan guarantees for these enterprises,which is of great help for the financing of small and medium-sized enterprises,but also to make the guarantee industry has experienced rapid development for nearly ten years.But with the continued deterioration of the economic environment.Company is difficult to continue,frequent repayment of overdue,banks want transfer all risks to the Guarantee Corporation due to the difficulties of guarantee corporation in the economic downturn region was facing.With the rapid development of the Internet,P2P network lending which is based on internet came into being.It has a great effect to ease the small and micro enterprises in the loan.This thesis take A company which transition form a Guarantee Corporation to P2P enterprise as an example.Through theory and practice combination method,summary and analysis A company in the process of transition and the problems encountered in the development and make measures.first introduce The development process,main products and services of A company Then use the SWOT analysis method and PEST analysis method to analysis the micro-environment and Macro environment and identify problems and opportunities in the process of transformation of A company,finally A company decided to transform into P2P enterprises,through shareholding recombination and selection of service object,using professional risk control ability in the mortgage market segments plough,strengthen their comprehensive competitiveness and continue to provide strong support for the development of small and medium sized enterprises.This thesis through a case study of A company turn into P2P enterprise,summed up the key elements of the successful transformation of the guarantee business.At the same time,also offer suggestions and opinions to enterprises which in transition.