Research On Network Marketing Strategy For PHH E-commerce Platform

21st century,with the information technology progress and development of the times,the Internet more and more closely linked with our daily lives.From the company and the industry perspective,electronic commerce is becoming more and more popular.The network marketing as a new marketing approach gradually recognized and adopted by various companies.This approach produced a huge impact on the traditional marketing methods.And it made the company's management concept and marketing way also has deep influence.In this case,network marketing is the inevitable choice that many enterprises seize the market and enhance competitiveness of market.This articletakes PHH E-commerce Platform as the research object.The main theories of this article are based on the theories of Social E-commerce and E-Marketing.According to the investigation andliterature,this articleanalyze the current situation,problems and target markets of PHH,and then offers some advices about PHH's E-Marketing promoting strategies based on an objective analysis of the inside and outside environment an SWOT.This article will offer three kinds of advices about PHH's E-Marketing promoting strategies.Firstly,it can optimize the network clients like website,app and wechat.Secondly,it can use marketing theory of 4I,including 4 main principles of Interesting,Interests,Interaction and Individuality.Finally,it can optimizemarketing promotion,such as internet marketing seo,wechat marketing and on-line IGA.