| In the mobile technology era,internet everywhere,internet anytime.In this condition,people benefit from the technology innovation which create massive information channel &information,and they are confused when facing these too much information waves,for example invalid information,odds information etc.As the time and attention limited,information system users have to make choices,choose the way they search,screen out,evaluate the information they meet.And what kinds of information will be selected?How to search the information which the users want?How to provide information service to users?For such questions provoked,this paper push a way in the literatures,tend to conduct a research from information perspective,which associated with two variables: perceived information quality and perceived information service quality,for the former reflects the information multiple dimensions: content,pattern,utility,which have a influence on user's cognition and decision value about information.While perceived information service quality associated with the service quality of information system provider,service quality is the most important part in value evaluation,in this context,it is service quality of information service.During the mobile internet age,the provider who can provide better information and information service will get a more powerful competition status.This research is associated with the mechanism of mobile shopping APP adoption,based on TAM model.Researches on mobile shopping APP adoption have several objectives.First,to understand the mechanism of information variables' impact on adoption.Second,to test the validity of TAM in information perspective.in addition,the information quality of product display,promotion and information service quality have become the most important factors in platform building.This research also have implications for practice.First,to identify which dimensions are the most important in information quality.Second,to classify the evaluation metrics of information service quality,and the online shopping company will act accordingly.Third,how the information quality and information service quality work in adoption which will provide valuable implications for company in attracting new customers business.In summary,this research theme is to explore the influence of information quality and information service quality in the context of mobile shopping.This paper conduct the literature review,model building,hypothesis test,results and discussion several steps.This paper reviewed the TAM research literatures,classify the research process,and combine with the information quality and information service quality research,to make the research ideas.Then this paper conduct several semi-structured interviews,to make a complete cognition of phenomenon,and based on the understanding,to propose the hypothesizes and research model.And this paper is a empirical research,the data analysis work adopt the classical statistical analysis methods,to test the reliability and validity of scales,test the model fit indicators,etc.After conducting scientific data analysis steps,this paper provide some objective discussions of the results and limitations.The results show that,perceived usefulness act a mediator in the positive path of perceived information quality to adoption.While perceived ease of use act the mediator in the positive path of perceived information service quality to adoption.These are different paths.In addition,perceived information quality has a significant positive effect on flow,especially for women,they are more easily to go in flow situation.And the last,as expect,both of perceived usefulness and perceived ease of use have positive effect on adoption,while the path of flow to adoption is not significant. |
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