Research On The Development Of Personal Wealth Management Business Of China Construction Bank Zhengzhou Branch

Personal financial business,also known as wealth management business,has swept the western developed countries in the context of global financial innovation,which has been spread to each household.Now,it has become the most important way for commercial banks of developed country to obtain the operating profit.Since China's reforming and opening up,China's economy has been developing rapidly,and the marketization reform of interest rate has been deepening day by day.With the improvement of people's living standards,they prefer to make full use of their idle funds,which leads the financial business of China into the golden opportunity of development.With the rapid development of personal financial business of China's commercial banks,it has exposed many problems which seriously restrict the sound development of the business itself.It is urgent to break through the current difficulties,improve the business state and reshape the industrial advantages.Taking Zhengzhou Branch of China Construction Bank for the study,we could find that there exist some problems in the development of its personal finance business under the analysis of the present situation of personal finance business and the comparison to the domestic and foreign commercial banks' successful experience and cases,such as inadequate attention to financial business,serious homogeneity of financial product,less specialized wealth managers and imperfect system of product marketing.Going into these problems and exploring the causes,we could conclude that there are four main constraints,including the traditional business ideas,the insufficient innovation on product,the backward system for talents building and the less emphasis on customer's demands.Finally,focusing on these problems,we put forward the corresponding improving measures on the basis of in-depth study,including changing the traditional management ideas,making efforts to boost the product innovation and brand building,improving the constructing mode of talent group continuously,and setting up the customer-centric marketing system,which could lead Zhengzhou Branch of China Construction Bank to a better way to develop the personal finance business healthily and quickly.