A Research On The Cosmetics Online Marketing Chanel Of The L'Oréal (China)

New era gives birth to new Economy.“Internet+Her Times+Lazy Economic”gets more and more intense.It's a tendency that cosmetics marketing and service network which is mainly aim to female consumers.In order to make full use of search engines,the L'Oreal Group grasped the marketing opportunities.However with the increasing competitors,consumers have more and more choices.Therefore,the L'Oreal Group in China must keeping the opportunity for consumers to browse the site stickiness and consumption,the use of transfer channels to develop new consumer groups to obtain rapid growth has become a strategic issue in a process of enterprise development can not be avoided.To solve the problems of L'Oreal Group meet,the study based on marketing strategy theory,make use of theory with practice,combine quantitative with qualitative methods.The paper analysis the L'Oreal Group online marketing strategy.The paper have a review about cosmetics online marketing strategy,especially for the L'Oreal Group.This part is to comb the foundation of the paper.We have a research on the current situation and tendency on the cosmetics industry of the L'Oreal Group.Have a analysis on the environment of the L'Oreal Group through the SWOT.It's our pleasure to help the find a suitable network marketing model in the fierce market environment,and by comparative with other cosmetic companies,we hope to help more companies to adapt the innovative development model of the new era and seize the opportunities to make companies lasting development.Through a survey about consumer online shopping behaviors and attitude to research online consumer spending habits and psychological characteristics.It aimed at to find the problems in the online marketing.This all will have a guide to the L'Oreal Group(China).This paper mainly from product strategy?price strategy?place strategy?promotion strategy to solve the problems of the L'Oreal Group(China).It ours pleasure to help the L'Oreal Group(China)find a suitable new network marketing model.