Research On Private Equity Financing Strategy Of HAI CHENG Import Cross-border E-commerce Company

In recent years,with the continuous improvement of network technology,logistics level of rapid progress,cross-border electric business industry homeopathic rapid development.Cross-border electricity business compared to traditional forms of trade,with less circulation,cost control and other advantages.Cross-border electricity business as a representative of new trade is gradually accelerating the pace of development,and is expected to become China's trade and even the overall economy of the new growth engine.In this booming stage,traditional retailers,traditional traders,traditional electricity providers,and even listed companies have set foot in the field of cross-border electricity business,in order to occupy a place in the market and share the industry to bring the dividend.However,this result in the phenomenon of product homogeneity is becoming more and more serious;the market competition is more and more intense.As a result,small and medium-sized cross-border electric businessmen want to gain a firm foothold in a competitive market environment;financing has become the key to its further development.As only rely on debt financing more and more difficult to meet the development needs,small and medium-sized cross-border electric business to expand other financing model has become a primary issue.Private equity investment originated in the United States.Since 2014,private equity funds in China are in the normative development period,to promote China's multi-level capital market for further development.Private equity market is very active,and the scope of investment is more and more widely involved in telecommunications,Internet,real estate,energy,financial services and other industries.Investment in a diversified trend of private equity funds has gradually become the main force of high-quality SME financing.Compared with other financing models,private equity financing less qualified,the funds in place faster,more comprehensive value-added services,so much favored by small and medium enterprises.In general,private equity capital is injected into the financing side,its rich management experience has also been injected,both to meet the financing needs of enterprises,but also help enterprises to enhance management capacity,expand procurement or market channels,and enrich the capital market operation experience.The private equity financing process involves multiple links,such as institutional selection,program design,negotiation bargaining,signing and exit.Each link there is a certain risk,are likely to lead to financing failure.Therefore,it is very important to analyze the risk of the private equity financing scheme and the risk of the financing process,and put forward the corresponding safeguard measures.In 2014 by the industry known as "China's imports of cross-border electricity business first year",Hai Cheng import cross-border electricity business is officially established in this year,it is mainly engaged in the Internet import and retail.Over the past three years,Hai Cheng import cross-border electricity business in the macroeconomic environment,national policies,trade escalation,consumer demand and other factors under the influence of gradually developed into a comprehensive cross-border electricity business enterprises.However,Hai Cheng cross-border electricity business is still in the growth period,in order to continue to grow and develop,we must increase the front-end platform optimization,in the end of storage construction,back-end supply procurement business investment,and then have a greater demand for funds The At present,the company's business development encountered capital bottlenecks,and it is difficult to obtain debt financing,which will shift to private equity financing.Through private equity financing can not only solve the problem of shortage of funds,but also help to improve the management level,improve the corporate governance structure,the establishment of modern enterprise system.This paper analyzes the necessity of selecting private equity financing according to the actual situation of Hai Cheng import cross-border electricity business,and makes a feasible financing plan.How to choose investment institutions,evaluate enterprise value,consult the financing terms and design the gambling agreement And then put forward the corresponding measures to ensure the smooth implementation of the program to guide the practice of private equity financing of small and medium cross-border electricity companies.