| With the continuous development of China’s economy,the continuous improvement of the level of GDP per capita,the comprehensive construction well-off society strategy implementation,people’s living standards have improved significantly,and the present stage of our country is still the main contradiction in people’s growing material and cultural needs of the contradiction between the backward social productive forces,the demand for consumer products more and more diversified,personalized,similarly,in the food industry.Consumer demand for food is not only satisfied with the basic filling,people pay more and more attention to safety,nutrition,green,brand,taste,quality factors and so on many kinds of food,and the concerns of consumers are still changing.At the same time,with the development of society and the progress of science and technology,more and more sales channels and sales methods have appeared,the food industry,the traditional management mode,marketing mode is difficult to cope with the changing market demand and fierce market competition,which requires the food production and marketing enterprises now must innovate its marketing strategies and marketing methods,to fit the changing market,enabling enterprises to improve market competitiveness,in the fierce competition in the market to play their own advantages,so that enterprises can achieve long-term development,access to long-term gains.This article from the related theories,taking Jilin “Piao Mama” Korean food Development Co.Ltd.as an example using data analysis and literature research method to analyze the characteristics and current situation of the marketing strategy of the food industry,are discussed in view of the Jilin “Piao Mama” Korean food Development Co.Ltd.to take measures and exist in the marketing process,and detailed analysis of the macro environment and micro environment,so that we can be more objective,in-depth and detailed understanding of "Piao Mama" Korean food company’s environment and the problems of marketing.At the same time,using the SWOT analysis method of "Piao Mama" of Korean food strengthsweaknesses opportunities and threat analysis,as the reference factors of marketing strategy design for the company.The results show that the "Piao Mama" Korean food company there are many problems in the process of marketing,such as advertising,channel development and market expansion is insufficient,poor marketing management should be strengthened.From the view of macro environment,policy factors and economic factors are conducive to the development of Jilin “Piao Mama” Korean food Co.Ltd.,this small private food enterprises at the same time,Korean food food has a certain degree of awareness in Jilin Province,which started from the local "Piao Mama" to say Korean food is undoubtedly favorable factors.From the micro environment,along with the improvement of consumption level and the prevalence of Korean,Korean food has attracted more and more consumers.From the SWOT analysis results,"Piao Mama" Korean food has stronger capital advantage and product advantage,this "Piao Mama" Korean food successful implementation of marketing strategy to provide a guarantee,and the factors of enterprise development opportunities,to enable enterprises to upgrade and good development potential,and the disadvantage factors at present is every company a start-up company has to face the problem of threat factors,the industry also belong to the common problems,these weaknesses and threats still need to get the attention of enterprise management.Then,according to the geographical factors,population factors and other variables as "Piao Mama" the Korean food market segmentation,target market selection and market positioning.From 6 aspects of price,service,cost,products,channels,promotions and other "Piao Mama" Korean food company portfolio strategy.Finally,from the three aspects of corporate culture,human resources system,funds,etc.,for the "Piao Mama" to develop the implementation of marketing strategies to protect measures. |
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