Research On The Development Strategy Of S.H. Group Company

Entered in twenty-first Century,China's auto industry has made brilliant achievements,and the popularity of automobiles has been continuously improved.Chinese auto industry has made considerable progress,and auto parts enterprises have ushered in unprecedented opportunities for development.But the actual situation is not optimistic,advanced manufacturing and assembly technology progress is slow,most of the core components are still controlled by foreign investment.Large multinational parts group have set up factories in China,almost monopolized high value-added products.Most domestic enterprises are still hovering in the low-end manufacturing market.Facing the challenge of market and policy of extreme demand,restructuring the work of S.H.group company smoothly,throw away the burden of traveling light,the introduction of private capital to solve the realistic problem in enterprises.In the background of the layout of the automobile industry of the FAW Group,FAW Group and give full play to the role of the core components of the supply enterprise,has cooperation with a number of advanced foreign enterprises,joint venture company established molecular obvious advantages,breaking the foreign monopoly technology related fields.At the same time,following the development of the FAW,the layout of Chengdu,Foshan Industrial Park,and will continue to closely follow the FAW layout.S.H.group company has a typical representative role,and like most domestic enterprises,from the state-owned background to private enterprises,and on this basis,successfully out of the management,management difficulties,and open up the market.Through the information collection and management tools and the application of the model,the paper summarizes the current economic situation,and lays the foundation for the enterprise to formulate the development strategy.Combine enterprise culture and management will,establish enterprise vision and mission,draw up strategic planning and planning implementation content,then summarize theharvest of this process,draw the conclusion of the research.In this process,the models and tools of strategic management provide comprehensive theoretical support and application methods for enterprises to formulate strategies and management,Is the precious wealth of the enterprise development;enterprise vision,enterprise mission is the existence of the soul,carrying the social workers,expectations,strategic vision,mission and realize the way;single customer groups is a major business risk,urgent need of core technology and product support.The strategy must adapt to the market,fully consider the environmental factors change,when the market environment changes,the strategy must adjust strategy is not used to perform,but for the.S.H.group company belonged to FAW,inherited the management experience for many years in the FAW,clear goals and direction conditions,give full play to the resource advantage and product development advantages of FAW,realize the synchronous product development.S.H.group company's business involves automotive interior,exterior,exhaust system,braking system,circuit system,generator,power steering system of automobile spare parts business,in the maintenance of FAW main customers,and actively explore other customers,has formed matching relationship with BAIC,brilliance.Through the continuous implementation of the strategy,rolling,updating,gradually perfect,close to the strategy.As mentioned earlier,China's auto parts market has a bright future,and foreign-funded enterprises are eyeing the target.If local enterprises can not seize the most powerful opportunities,they will gradually be marginalized.How to make use of the existing resources,find the available resources,and seize the opportunity to become the most important task of most auto parts enterprises.As S.H.company has a certain representation,can offer reference to other enterprises in the formulation of strategy,witness S.H.group company has weak to strong changes to the national enterprise requicken confidence.