Research On The Wholesale Financing Of Lan Tian Auto Company

In 2015 China’s auto car sales exceeded 25 million,4.7% increased compare with 2014.China’s auto market has become the world’s most attractive market.The huge domestic automobile market,making the domestic automobile manufacturers continues to increase investment,improving production capacity,increasing the terminal car sales.But most of the domestic car sales dealers belong to the small and medium enterprises,the financing capacity is weak.In order to alleviate the financial pressure on dealers to help dealers obtain adequate financing,domestic mainstream automotive manufacturers fully play its important role in the manufacturing industry,established by the automobile manufacturing plant as the core enterprise of the automobile industry supply chain financing.Dealer financing is an important part of the supply chain,which belongs to the downstream of the automotive supply chain.With the continuous change of the national macroeconomic environment,the internal and external environment of the automobile production plant has changed greatly,and the uncertain interference factors increase.The supply chain financing,which is dominated by automobile manufacturers,is also facing severe challenges.Based on the perspective of supply chain,according to the Lan Tian automobile company’s supply chain financing platform,instruct the status of wholesale financing business.By analyzed the internal and external environment of the automobile factory,proposed the problems and solution of the present Lan Tian Automobile Company wholesale financing.Finally,on the basis of the above research,puts forward effective measures to the key risk points.As the core enterprise of the automobile factories need to take more responsibility in the supply chain,and constantly improve their own ability.At the same time,to guarantee the supply chain avoid the financing risk and operate stably,automobile factory need to keep the management of financial institutions and dealers.Automobile factory as the core enterprise of the automobile industry chain needs to take more responsibility in the supply chain system,and constantly improve their own ability,including distributing outstanding persons to wholesale financing department,improving the professional quality and strengthen the training of the downstream distributors supply chain.In addition to improve the capacity of the automobile factory,it is necessary to maintain the management of the financial institutions and dealers in the supply chain.In the aspect of dealer management,improve the dealer risk management system,improve the degree of importance of the dealer for financing risk.Facing the quickly changing financial market,automobile factories need to work closely with financial institutions to ensure the safety of financing.At the same time,automobile factories should take incentive measures to encourage financial institutions and improve financing support of their own brand.Only by managing the relationship between dealers and financial institutions,can be able to build a stable,operating efficiency and good reputation of the wholesale financing platform.