Research On The Strategy Of Agricultural Microfinance Competition In The Postal Savings Bank Of H Province

China is a typical dual economic structure and rural development is lagging behind.One of the most factors that restrict the development of agriculture and rural areas is the lack of funds.So it is important to development microfinance in rural areas.H Province is a major agricultural province,the demand for agricultural credit funds is very strong,while the supply side of agricultural credit business is showing diversity.Currently,the Postal Savings Bank and Rural Credit Cooperatives,Longjiang Bank,Agricultural Bank of China,Rural Banks and other financial institutions set up the competitive formation in H provincial agricultural financial market.This paper stands in the angle of the Postal Savings Bank,try to research status of H province rural credit market development in H province,analysis advantages and disadvantages,external opportunities and challenges of the Postal Savings Bank in the market's competition,and put forward the competitive strategy of the postal savings bank in the future to consolidate its market position,improve the rural micro credit business efficiency.