Research And Analysis Of China's "Internet + Tourism" Development Model

Tourism and the Internet become the world's most productive and dynamic two consumer market with its openness,compatibility and comprehensive."Internet+Tourism" conforms to the world economic and social development trend,represents the modern tourism industry trend of the times.The integrative development of tourism and the Internet has a strong endogenous motivation.Internet penetrates deep into traditional tourism is the mutual fusion approach of "Internet+Tourism"."Internet+" will promote all aspects of futher change of tourism management,tourism services,tourism consumption and tourism marketing by a great technical force and large integrative capacity.As a comprehensive industry with fast development and unlimited space,the tourism industry will also provide a huge expansion,upgrading and value-added space for "Internet+",which will generate a large number of Internet new technologies,new formats and new modes.According to stimulating the transformation of the traditional tourism industry,the Internet can further enhance the important role of the Internet in the process of tourism economic development.Based on this,this study analyzes the present pattern-development background-change and drive-mode exploration of China's "Internet + Tourism",and clarifies that China's "Internet + Tourism" is still in the development mode of the Ford system.But with the progress of the mobile Internet technology and the changing of industrial environment,showing major changes of thinking,strategic level,product structure,marketing ideas and management system,tourism development will gradually move towards the directionof customization,personalization,value diversification.This paper explores the development model of "Internet + Tourism" in China-socialized tourism based on internet platform,by referring to the two kinds of customized tourism models in Europe and America,and considering the platform development of Ctrip and Qunar,and the development form-Online platform+offline channel.Finally,according to the change we are facing,the paper puts forward the direction of the research.