A Study On The Authenticity Perception Of Japanese Festival Activities

Since the awareness of Chinese national tourism has become more and more intense,outbound tourism has become one of the popular forms of entertainment.Japan has become one of the preferred destinations for outbound tourists because of geography,proximity,context and comprehensive development.In recent years,because of the Cherry Blossom Festival,gion festival activities such as international influence has gradually expanded,and then become a tourism brand of Japanese tourism.There are many reasons for the development of the Japan Festival activities strong,one of the most important is it to the authenticity of the various dimensions of tourists to the festival activities held in the process,resulting in a huge centripetal force of tourism.Such as things,such as objects,workers,participants to create a festive atmosphere,as well as to participate in the activities of the deep thinking of the self or sentiment and so on,attracting a large number of domestic and foreign tourists.Its successful experience provides a reference for the development of tourism industry in china.In 2016 the author has been studying in Japan Nara short,at the beginning of July has repeatedly visited Kyoto,Kyoto Gion festival activities to feel the atmosphere.This paper analyzes the basic qualitative development course,the Japanese festival activities,the changes of the times and the spatial characteristics of tourism characteristics,with authenticity as the starting point,carries on the sociological method using the content analysis method of Japanese tourists authenticity in traditional and modern festival activities as differences.In order to "gion" and "Ice Festival" as an example,Chinese screening of 125 notes,1450 micro-blog comments;Japanese 105 notes,146 comments,a total of 229 thousand and 182 words.Based on the analysis of the 22 corresponding matrix,this paper explores the differences between Chinese and Japanese tourists' real perception and the differences between traditional and modern festival activities.The conclusions are as follows: first,the development of Japanese festival activities and social development.Because of the rapid development of Urban Renaissance and economic effect in the former,the latter will provide the sustainable development for the change of social psychology and social demand.Two,the time and space characteristics of Japanese festivals and events are obvious polarization.With the change of the times,the theme of the festival is turned from the resource type to the life style,and from the closed form to the open form,and the interaction between the static and the dynamic type.The number and held in time peak trough,the number of visitors and the number of comprehensive organized form Tokyo,Kyoto two core in space;quality area of northern Japan,active area of central and Eastern,southern area,three partitions.Three,Japan Festival Event Tourism and urban tourism at the same time and seasonal fluctuations,long-distance movement,the majority of the night tourists.Four,Chinese tourists to Japan's traditional festival activities of the real sexy is more general,and its specific symbols can represent festival activities can also represent the Japanese characteristics.On the modern festival activities is more than the theme from the theme of resource comparison,diet,accommodation and other industries associated with the festival to perceive authenticity.The authenticity of the Japanese tourists to their traditional festival activities more concrete,more from the source of things such as the cultural connotation of the appliance to perceive authenticity.Modern festival activities are mostly around the festival activities themselves,such as the size of the statue of ice and Snow Festival,content,etc..Five,based on the travel notes,review content encoding and summarizing the construction of Japanese traditional festival activities in the authenticity of the symbol system of objective reality symbols including national culture,construction of real symbols including event attributes,space and environment.The existence of the real symbol includes tourists behavior.The objective authenticity of the symbol system of modern festival activities in Japan includes natural environment and space.Construction of the authenticity of the symbols,including the effect of things,activities,cultural atmosphere,the theme of culture,the characteristics of the business,the existence of the authenticity of the symbols,including tourists.