Exploring The Business Performance Of The Game Business Of Borui's M&A From A Financial Perspective

With the rapid development of the Internet and the rapid development of digital media technology,it has brought a great impact on many traditional industries.The increasingly diversified mode of information dissemination,people's demand for the media continually increase.Traditional media's customer groups are seized by new media so that the profit rate is declining.Traditional media listed companies eager to find a way to sustain development,the most direct way is to conduct mergers and acquisitions of other companies.And now the entire cultural industries,the game industry profits,the amount of tax,the market growth rate is fast,driven by the economy as a whole,the intensive of capital is beyond doubt.At the same time,the game companies because of the expansion of demand is also looking for investors,which quickly set off a wave of mergers and acquisitions of listed companies media companies.So what is the performance of such a merger,it is worth our in-depth study.In this paper,Chengdu B-ray media Limited by Share Ltd a media group representative as the research object,observation and analysis since the merger of Chengdu DreamWorks Network Information Co.,Ltd.business began to get involved in the online games business after effect.The observation and analysis of two representative games B-ray media MampA-merger of Chengdu Dream Works and roaming Valley-before and after the change of the performance experience,and combined with the analysis of the game business in each game plate performance,find the benefits in the process of mergers and acquisitions had the positive and negative effects.For the one after the acquisition of the game business,causes the game business operating efficiency are analyzed thoroughly,and then in terms of ownership structure,post merger integration of resources,the merger of the Target Corp and the selection of the company's internal executives incentive and management aspects of the corresponding countermeasures for reference.The study found that B-ray media mergers and acquisitions game company,involved in online business is very necessary.Not only a good hedge against the negative effects of traditional business operations of enterprises,but also for the company as a whole biggerand stronger,conform to the trend of the times has a very positive role.However,due to many factors in the merging process of ownership structure is not reasonable,resource integration after the merger is not reasonable,the internal management of the company's cash and serious development potential choice of game companies such as poor,the long-term effect is not ideal.Analysis of such a merger effect,but also to other media companies have some experience and inspiration.Media companies must be creative and develop digital business;carefully selected financing projects,efficient financing;improve the incentive mechanism,enhance organizational vitality;implement the talent strategy,taking human capital as the basis of innovation.Only in this way can make their own continuous success in the process of digital transformation and merger.