Research On The Development Strategy Of RongTaiDa Asset Management Corporation

In November 2016,the State Council issued the opinions of the State Council on further promoting the implementation of a new round of Northeast Revitalization Strategy to speed up the economic stability of the northeast to improve a number of important initiatives.Central economic work conference also stressed the need to promote the revitalization of the northeast economy into the important agenda.And Jilin province will open up a new round of economic boom,its economic and financial situation will change.The RongTaiDa Asset Management Corporation serves the economic development of the whole province by actively using its own advantages,and will make its own contribution to the development of local economy.The paper discusses the development strategy of the RongTaiDa Asset Management Corporation from four aspects.First of all,it mainly reveals that the RongTaiDa Asset Management Corporation is a state-owned non bank financial enterprise separated from the parent bank.And it was set up in the original intention of a single acquisition,management,disposal of the bank stripped of the policy of non-performing assets,and even to the development of today’s commercial development process.And it also puts forward the research methods and research contents.Secondly,it describes the company’s organizational structure,personnel structure,asset inventory,operating scale,market presence,market influence and market recognition and development prospects.At the same time,it evaluates the development of the RongTaiDa Asset Management Corporation,and points out some problems existing in the development of the corporation.These problems are mainly that the staff is not suitable for the needs of the development of new business,business development is unbalanced and the lack of good customer groups.It further analyzes the causes of these problems,which are mainly that the lack of personnel structure,the local economy is in an important period of adjustment and new business competition is not dominant.Third,it also uses PEST analysis method to analyze the external environment of the RongTaiDa Asset Management Corporation,mainly from the political,economic,social and technical aspects of the four aspects.In terms of political factors,it is mainly that the government has stepped up efforts to promote venture capital and new urbanization is gradually deepening.In terms of economic factors,it is mainly that the government will introduce policies to promote economic development,arrangements for infrastructure construction and the implementation of new industrial action plan,etc.In terms of social factors,it is mainly less listed companies and the establishment of local Asset Management Corporation.In terms of technical factors,it is mainly to increase new business varieties,etc.At the same time,the SWOT analysis method is used to match the strengths,weaknesses,opportunities and threats of the company to establish the SWOT matrix and analyze the different meanings of each region,and finally to get a reasonable and effective strategic choice.Finally,it also set up the next 5 years of scale efficiency,structure,business structure adjustment,risk control,competition with the industry development,corporate culture such as six strategic development planning objectives.And it chooses the diversified development strategy based on non-performing assets.And it also constructs the business pattern,which consists of non-performing asset management as the core of the “big information management”,the “big investment bank” based on mergers and acquisitions and the “big cooperation” supported by multiple financial services.It also adhere to the full implementation of the non-performing assets of business industry,adjust business structure,deepen financial services,strengthen management,the implementation of incentive mechanism,pay attention to personnel training,improve the system construction,shaping the spirit of enterprise,strengthen the enterprise culture construction measures.At the same time,it also puts forward five safeguard measures,such as human resources,incentive mechanism,financial system security,risk prevention and control and corporate culture protection.Thus,the development of Asset Management Corporation must adapt to the market economy,give priority to the development strategy,adjust the structure,strengthen the construction of staff and management mechanism.At the same time,it should support local economic development,and continue to grow and develop its strength.