The Marketing Strategy Study Of Credit Card Based On Customer Delivered Value

The current domestic credit card marketing market has entered a stage of intense competition,the major bank credit card to occupy a place in the market and maintain a solid performance growth,we must find a more effective marketing strategy.Based on the customer transfer value improvement model,this paper argues that the long-term dynamic equilibrium between the customer's delivery value and the supplier's delivery value is the key to keeping the marketing activity sustainable and growing,and the Minsheng Bank,for example,how to practice credit card marketing A theory and a reasonable and effective marketing strategy for in-depth discussion.Firstly,the paper introduces the customer transfer value theory and the customer delivery value improvement model,and analyzes how the customer value and the banking financial industry use the customer value theory.Secondly,taking Minsheng Bank as an example,this paper analyzes the present situation and existing problems of the current credit card from the four major aspects of the total value of customers,the total cost of customers,the total value of suppliers and the total cost of suppliers The Thirdly,on the basis of the analysis of the present situation,the author analyzes the contradiction and the close relationship between the customer and the supplier,and puts forward the Minsheng Bank credit card to improve the customer's consideration on the basis of realizing the dynamic equilibrium of the customer's delivery value and the supplier's delivery value The total value of the product strategy,balance the customer and the supplier of the cost of money pricing strategy to reduce customer time,energy and energy costs of the channel strategy,and enhance customer loyalty brand strategy.On the credit card marketing management theory has done a lot of research,and this article from the perspective of customer transfer value improvement model to discuss,there are still few scholars involved in the country.In this paper,Minsheng Bank credit card as an example to analyze and put forward the corresponding marketing strategy,not only help to improve the bank's competitive performance,while taking into account the interests of customers,for the bank credit card business marketing management is of great significance.