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A Study On The Factors Affecting The Competitiveness Of Shang Branch Of Construction Bank

Posted on:2018-02-19Degree:MasterType:Thesis
Country:ChinaCandidate:Y ChaiFull Text:PDF
GTID:2359330515488543Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
In China,commercial banks for the steady and healthy development of the national economy has an important impact on the stability of the national financial market is essential.With the advance of economic globalization,capital flows around the world,foreign financial institutions and financial forces have also been involved,interbank competition is increasing.In this context,this article discusses the empirical research of the influencing factors of commercial banks’ competitiveness.First of all,the article describes the background of the research,analysis of the current market situation and future competitiveness of the development trend,on the basis of this proposed research objectives and framework,and further refine the research ideas,the theoretical and practical significance of this study summarized,Proposed the S City Construction Bank Weizhou branch of the representative significance.Secondly,on the basis of theoretical analysis,this paper analyzes the factors influencing the competitiveness of commercial banks in combination with the situation of Weizhou branch of S City Construction Bank.In this part,the author introduces the general situation of Weizhou Branch of S City Construction Bank,and analyzes the influencing factors of competitiveness,from the perspective of enterprise,and summarizes the influencing factors from the point and the surface.Thirdly,the evaluation index system of commercial bank competitiveness.On the basis of summarizing the relevant research at home and abroad,this paper summarizes the key factors of competitiveness evaluation from the connotation of evaluation index of commercial banks’ competitiveness.The Fourth,the empirical analysis part.Taking the Weizhou branch of S City Construction Bank as the research object,this paper analyzes the influencing factors of the competitiveness of the network,sets up the index system,scores the indicators,and then carries out the validity and reliability test,and calculates the selected index by weight analysis The relative importance of the weight,and then find out the study of the S City Construction Bank Weizhou Branch of the key competitiveness of the factors.Finally,the author puts forward the countermeasures and suggestions for improving the competitiveness in the future,and summarizes the research results of this paper,and looks forward to the future work.
Keywords/Search Tags:Commercial banks, Competitiveness, Influencing factors
PDF Full Text Request
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