| Online commodity trading is a new form of economic activity, which has been developed on the basis of the rapid development of the Internet. In recent years,it has been widely used and rapidly developed at home and abroad. Internet trading is the extension and development of commodity trading entity. The integration of online and entity economy has brought great influences to production, circulation, consumption, and even the people's daily life. With the process of informatization, marketization, and internationalization, the online commodity trading has become not only an important carrier to optimize the allocation of resources but also a powerful engine which promotes the regional economic development.However, with the rapid development of the network commodity trading market, the violation of laws such as the sale of fake and inferior false advertising, fraud , have seriously hindered the healthy development of commodity trading network.In order to effectively regulate the network behavior of commodity trading in our country, and promote the healthy and orderly development of the online commodity trading market, this paper analyses the characteristics and the .existing network and the development of commodity trading network of commodity trading market regulatory issues on the basis of in-depth analysis of the causes of the problems of supervision in China, combining the useful experience of foreign commodity trading network from the perspective of market supervision,industry and commerce administration, put forward the countermeasures to improve the online commodity trading market regulation. Firstly, try to establish a consummate legal system which promotes the healthy development of commodity trading network,ensure there are laws to protect consumers' legal rights or punish those violators .Secondly clarify the business sector online commodity trading market supervision office The responsibility and scope of administration according to law, loyalty is not offside, absence of supervision, to take effective measures to cultivate, support and promote the development of the network economy, and strengthen coordination and cooperation with relevant departments, make concerted efforts to form a system of law enforcement coordination across departments and regions,and actively create a fair competition the network marketing environment,to effectively combat illegal online commodity trading market. Thirdly is innovation and regulation, establish a supervision platform, through the platform to realize the effective supervision of online illegal objects and behaviors,improve the business sector internal business collaboration, improve the public service level, to build a unified national regulatory system of network business, commodity trading market to achieve strong regulatory all-weather, 360 degree dead, the formation of strong deterrent effect on online commodity trading violations. Fourthly, promote development services, improve supervision and management Efficiency, good management supervision and promoting the development of the relationship. Fifthly, regulate the behavior of the network, the construction of credit system, to create trustworthy commodity trading network benefit, good atmosphere and industry self-discipline supervision pattern of dishonesty punishment. Sixthly is to strengthen self construction,improve the quality of cadres. To cultivate a high technological reserves,strong tackling ability, talent quality, unity and fighting spirit of supervisor team. |
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