The Effect Of Payment On Impulse Buying Behavior

Scholars have confirmed that the effect of payment on impulsive buying behavior is determined and significant.And the behavior of the individual in the decision-making style is the obvious difference,but there is no discussion on the decision-making style and the impulse buying behavior.This study is an exploratory study that introduces the decision style into the impulse buying area of consumer behavior.Through two studies,we try to examine and explore the role of decision style in the impact of payment on impulse buying behavior.Research one is the way in which the payment method affects the impulse to buy the relationship.Compared to the use of cash payments,consumers use mobile payment,more likely to impulse to buy behavior;two kinds of payment in the impact of consumer impulse to buy,the decision-making style will adjust the relationship.Research two is the study of the way of payment for consumer impulse purchase behavior.Ask the subjects to complete the word sorting sentence task,to manipulate the independent variables(payment method),its different ways of payment of different cognitive arousal.Alipay payment in the case of more satisfied with the test,the difference between the degree of regret is not significant.There is no significant difference in the satisfaction level between the satisfactory subjects and the optimized subjects when the satisfaction rate is the dependent variable.In the payment of Alipay,the satisfaction level of the satisfactory subjects is higher than the satisfaction level of the optimized subjects The When the remuneration is the dependent variable,the level of regret is higher than that of the optimized subjects when the cash is paid.When the payment is paid,the level of regret is higher than that of the'satisfactory' subjects Regret level.