DS Company Competition Strategy Research

China’s automobile industry reached new heights in 2009,a year that can be called“the year of the automobile”.It marked the 8th consecutive year that China has been the largest market for the production and sales of automobiles around the world.This also had enormous ramifications for the automobile spare parts sector.After more than a decade of rapid development,the industry structure and product quality of the automobile spare parts industry in China have improved dramatically.It has become more specialized,with increasingly more modularity.However,along with the globalization of the economy and the information revolution,there will be disruptive changes to how enterprise competes and exists in the marketplace.As cross-industry logistics increasingly incorporates global sourcing and global manufacturing and suppliers to automobile OEMs take on the responsibility for purchasing and logistics,the ability of the automobile spare parts company to blend in with the global purchasing system in order to become a partner for multinational companies and achieve a "win-win" collaboration is especially important for the continuing survival and growth of the enterprise.A review of related academic studies of competitive strategies employed by domestic and international companies reveals that even though there’s an increasing wealth of literature that go into more and more details on related topics,there is relatively little analysis on the competitive strategy of the multitude of small-scaled private automobile spare parts enterprises in China.This paper looks at related strategic management industry related strategic theory;conducts a field investigation by interviewing frontline employees and senior executives at the company;applies PEST analysis,Porter’s five forces analysis,and a SWOT matrix analysis of external factors;and take a comprehensive look at the internal situation of enterprise from the dimensions of resource capability,financial state,and management.The paper then organizes,filters,analyzes,and summarizes the data and information to conduct quantitative analysis on the external opportunities and threats and internal strengths and weaknesses of the company.This is combined with the company’s vision,mission,and strategic goals to come up with an appropriate competitive strategy to grow the business.This strategy is one of differentiation,relying on technological innovation to drive product differentiation,sales differentiation,and collaborative differentiation in order to strengthen the competitiveness of the company and achieve sustainable development.The paper also proposes measures to ensure the proper implementation of the company’s competitive strategy based on detailed challenges discovered in the company’s production,R&D,management,and operations.These measuresⅢare:Improve preliminary market research,adjust organizational structure,optimize cost controls,enhance the creation of the company’s own brands,and improve the company’s financing capabilities.This provides empirical guidance for formulating a competitive strategy for the company.This paper can also serve as a reference for the numerous small and medium automobile parts enterprises in China.