Study On The Brand Construction Of Tangerine Characteristic Industry In Wanzhou

The future competition of agricultural products not only agricultural products competition itself,or the brand of agricultural products competition.The implementation of brand strategy of agricultural products is to improve the market competitiveness of agricultural products,develop the market of agricultural products at home and abroad,the inevitable choice of promoting the development of modern agriculture.At present,Wanzhou city through a number of measures to make bigger and do strong Tangerine industry,mainly from the publicity of the Tangerine brand promotion activities to proceed,and indeed has made good benefits,such as local farmers income growth in recent years.But in the process of the Tangerine brand campaign,administrative divisions become one of the biggest obstacles to advertise their,resulting in "Wanzhou Tangerine" this gold lettered signboard is weakened,which will undoubtedly result in the weakening of the Wanzhou Tangerine’s market competitiveness and brand influence.The through literature research,field research method,case analysis,combining qualitative analysis and quantitative analysis method,through the analysis for the Tangerine brand construction of agricultural products in Wanzhou City,including the practice of Wanzhou Tangerine brand building and brand building,involved in all aspects of Wanzhou Tangerine brand construction in the presence of system analysis,in order to have a clear and accurate understanding and grasp of the Tangerine brand construction in Wanzhou city.From Tangerine base construction,quality assurance,processing part of the packaging and marketing aspects of the brand promotion,the government’s comprehensive services to propose all aspects of brand building for operation and strong policy recommendations,and promote the improvement of Wanzhou Tangerine brand market competitiveness and ensure the healthy development of Wanzhou Tangerine brand construction.