O2O E-commerce Mode Analysis

With the development of information technology,the traditional retail enterprises have been impacted by the electronic commerce.Under the new norm of “Internet+”,Online and offline integration of the development of the O2O model has become a trend in the retail industry.This paper describes the basic meaning of O2O Ecommerce mode,and compare with foreign O2O related patterns.Detailed analysis using the case of domestic O2O various areas which are success,and describe other areas of O2O mode with prospectsIn the first chapter,the background and significance of the research are briefly introduced,and the research status of the related issues in this paper is listed.Finally,the research contents and methods of this paper are presented.The second chapter focuses on e-commerce theory,first introduces the basic concepts of the constituent elements of e-commerce and also introduces several basic model focused e-commerce,according to the basic constituent elements of ecommerce to distinguish compare different e-commerce model features and functions.The third chapter of the e-commerce model O2O a detailed explanation,introduces the definition O2O and specific forms of e-commerce mode.O2O also introduced e-commerce model classification,compared to other e-commerce mode of distinction,and explain the factors affecting the development of O2O e-commerce mode one by one.The fourth chapter analyzes the development of e-business mode and differences and relations with foreign O2O similar pattern.The fifth chapter analyzes the business case based on data witch are success in O2O e-commerce mode applications.This chapter four representatives of enterprises,China's film industry,catering,tourism and automotive services in four areas O2O model development status,the law of development and the development direction made elaborate.In the sixth chapter,we make an in-depth inquiry in Chinese O2O emerging application areas.By separately analyzing the current development status,problems and future development direction of the three aspects of our health care,and community service luxury O2O were Detailed.The seventh chapter is conclusion and outlook section.Make a summarize of ecommerce mode according to this paper.