Research On Optimization Of A Medical Equipment Company Market Strategy

A medical device company is a joint-stock company specialized in the production and sale of surgical shadow less lamp,electric operating table,medical operating table and other medical devices.Since its inception,A medical device company developing very rapidly,and achieved good management performance.But under the new market environment,A medical device companies in the marketing process,is also facing many problems to be solved properly.The research background is in the rapid development of the market economy today,with A medical device companies for the study,the small and medium private enterprises under the premise of relying on large economic background,how to find a long-term marketing strategy for their own development,actively respond to the challenges of market competition,seize new opportunities for development,and under the guidance of these marketing strategies to ultimately achieve sustainable,rapid and healthy development of the purpose of issues were discussed and studied.The thesis first summarizes the analysis A medical device company's development situation,and uses SWOT analysis method to analyze the strengths and weaknesses of the company,and the company is currently the market environment,industry development trend.Secondly,the marketing situation A medical device companies were analyzed,summarized in marketing the problems.On this basis,for A medical device company marketing strategy design in the discussion,we established the basic principles and basic ideas to build on the company's marketing strategy through the use of STP strategy and marketing mix strategies to compete against A medical device company strategies are developed and further optimized.Finally settled to build A medical device company marketing strategy implemented security system,its initiatives including how to build organizational system,human resources and support systems,as well as learning enterprise culture,security system,to ensure that A medical device companies to optimize marketing strategy can be effectively implemented.The authors discuss in-depth,analytical five key topics which A medical device company marketing efforts to be solved in an increasingly competitive market environment,namely the product marketing strategy,product mix,customer resource management,direct marketing and distribution channels,promotion measures,and we were given suggestions to solve the problem of a medical device companies to further optimize the development of a certain value for references.