Research On Influence Factors Of Intention Of Continuous Use Vehicle Network Products

Advances in science and technology for social and economic development provides infinite possibilities.With the improvement in income,people are increasingly pursuing a comfortable and convenient life.The sharp increase in demand for automobiles can be a good illustration of this.The demand of car surge followed by road congestion,traffic safety and other issues.Under the background of development of internet,intellectualization not only plays a role in production,but also the intellectualization of life is gradually popularized.In the face of people’s increasing high quality and diversified life needs,as well as the increasing severity of traffic problems,the concept of car networking came into being,and related products of the vehicle are gradually more utilized.Through reading a large number of documents,I found that at the same time of vehicle networking products getting advanced and the number of user is increasing,there are some problems also emerged,such as users lacking cognition of vehicle networking products,and users’ needs can’t be satisfied enough which cause users’ low intention of continuous use.At present,there are few researches on the continuous use of the vehicle networking products.On the basis of more in-depth understanding of the information related to the vehicle networking and the vehicle networking products,I define the concept of vehicle networking products clearly,and analyze the characteristics,development and the situation of use of the vehicle networking products.Then,I learned users’ requirements and existing service function of vehicle network products and users’ intention of continuous use it through questionnaires,in-depth interviews and looking into related documents.Intention of continuous use as a measure of the user’s satisfaction and subjective feelings of products,many scholars in various fields have related research,this article is says something about users’ will of continuous use vehicle networking products.Based on the characteristics of vehicle networking products,I built the research model of this paper based on the Technology Acceptance Model and the Expectation ConfirmationTheory.Finally,I analyzed relevant dates and materials by data analysis software.The specific research content is mainly divided into the following aspects:Firstly,the user’s knowledge of products,some information conveyed by other users,sales’ introductions and guide have some impact on users’ perceived usefulness and perceived ease.When users experience a higher degree of usefulness and ease of networking products,they will have a positive attitude to networking products.Then there are some impacts on users’ intention of continuous use vehicle networking products.Second,because of the existence of differences in academic qualifications,income,location and other aspects,the user will have a certain difference in the continuous use of the vehicle networking products.Third,the user gets the car networking products are mainly in two ways,that is,comes with the car and purchase by themselves.Because of getting the car networking products through different ways,users will receive different product knowledge.It will have some direct or indirect influence on the satisfaction of the users and ultimate willingness to use.In view of the above points,I give suggestions from the following aspects:improving the user’s knowledge of vehicle networking products,enhancing the personalized function setting,broaden the scope of business,and jointly building industry norms and standards.By improving the awareness of users of the car networking products and providing users with personalized service types to improve the user’s continued use of the car networking products.In addition,the development of vehicle networking industry standards and norms will lay the foundation for the future development of the whole industry chain of car networking.