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The Regulating Effect Of Platform's Profit Models On The Relationship Between The Equity-based Crowdfunding Latform's Comprehensive Quality And Users' Satisfaction

Posted on:2018-04-22Degree:MasterType:Thesis
Country:ChinaCandidate:C H YangFull Text:PDF
GTID:2359330515979364Subject:Business management
Abstract/Summary:PDF Full Text Request
In recent years,with the booming of the Internet financial,Crowdfunding as a new kind of Internet financial mode also developed rapidly,and gradually maturing,especially in the big environmental of "Public entrepreneurship and innovation," "financing difficulties and expensive" has always been one of the key issues restricting the development of small and micro enterprises,the Equity-based Crowdfunding has many advantages,such as low threshold,high efficiency,wide audience,fewer restrictions and so on,its essence is "finance,people raise,raise wisdom" which is a great activation to promote the development of small micro-enterprise.Government is also encouraging the development of equity crowdfunding actively,and pushing forward the construction of a pilot equity crowdfunding continuously.Equity Crowdfunding is undertaking the mission of "supporting public innovation and helping public entrepreneurship",and will constitute a new entrepreneurial ecosystem services with record passenger,incubators,crowdsourcing and other business forms,and the Internet emerging technology will bring some changes and innovationes for financial institutions,financial products,financial capabilities and financial markets.Therefore,how to make equity crowdfunding platform to play its effective role is particularly important.Due to the Equity-based Crowdfunding raise up late,the development of it in our country has not been mature,many Equity-based Crowdfunding platform in their development has find some difficulties like this or that,some have transformed into other models,of course,there are also many new ones springoff,Platform competition intensified,the social people from all walks of life to discuss it,the healthy development of the platform in the future on the one hand is due to having a high quality project and good investors,on the other hand is also the decisive role is the platform itself should have good quality.In view of the previous scholars are mostly based on project quality and the intention of the investors willing to invest,or based on platform of risk prevention and legal regulation research,few scholars from the perspective of platform overall quality to expand the system research.And most studies are based on the perspective of project's success,and if you want the project to success,first of all is to have a project,but from the view of the current Equity-based Crowdfunding industry,most of the platforms is not less in the success of the project,but the project is very few.Among the raised platform ecosystem,project and investors are with severe interaction platform,if the platforms want to get healthy and rapid development,first of all,from all aspects to gain bilateral users' recognition,only with enough bilateral users will have a chance to put their own bigger and stronger.Therefore,this article will use the Equity-based Crowdfunding as the research object,use the empirical analysis method,at the same time,consider the effects of the profit model as the adjust variables,research platform quality impact on customer satisfaction.This article reviewed the equity and the raise of related literature and raise the bilateral development present situation and the related research of users' satisfaction,according to the logical order of the operation of the raised platform combing analysis can show the Equity-based Crowdfunding overall quality level of the three main aspects,namely the project review,investors audit and after management,and explore the quality of the Equity-based Crowdfunding on the influence of customer satisfaction.Among them,considering the different background of platforms,the choice of the profit pattern is different,user requirement for the quality of the platform is also different,therefore,profit model as the regulating variable,three dimensions of platform quality as explanatory variables,and customer satisfaction as the explained variable to carry out empirical research.Results show that the three dimensions to customer satisfaction has a significant effect,and profit model also has the significant adjustment,the higher the profit model of the platform,the more significant its own quality impact on customer satisfaction.Thus in conclusion that the quality of the platform is crucial for users,and it is also important for the development of the platform to have a large number of high viscosity of the bilateral users,so this article will help platform policymakers to analyze the advantages and disadvantages in the process of its development from multiple Angle of view,comprehensively improve the quality of the platform,and improve users' satisfaction,and then to have more opportunity for themselves to become bigger and stronger.At the same time help platform for decision makers at different stages of development platform to make match the platform quality profit model selection.Taken together,this article provides effective reference for platform policymakers,and made some contributions to the sound development of the Equity-based Crowdfunding industry from the perspective of platform.
Keywords/Search Tags:Equity-based Crowdfunding, Platform's Comprehensive Quality, Profit Pattern, User's Satisfaction
PDF Full Text Request
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