Research On Innovative Design Of Noodle Brand Under Market Segmentation Strategy

In the era of personalized consumer era,"consumer-centric" marketing idea has been popular.The higher the level of social development,the greater the difference in consumer demand,the degree of market segmentation must be improved.In order to make their own brand is not flooded by many brands,a considerable number of enterprises have begun to adjust the strategy,from the previous direct competition on the price of non-price competition.They rely on the different needs of consumers,the implementation of the corresponding market segmentation strategy,in the original product positioning clear conditions,and strive to create a new market opportunities.Noodles are not only traditional pasta,but also can be said that China's precious cultural heritage.Noodles in China has a long history of culture,it is understood that there are about four thousand years.As a kind of both taste and nutrition,and processing simple,easy to eat noodles,noodles in the development process has gradually formed a variety of patterns,different flavors and very local characteristics of food.After a long historical evolution,noodles have become a rich cultural connotation and cultural meaning of food,often used to express thoughts,respect,longevity,etc.,but also the formation of the "original soup of the original food" and other food,It can be as a restrained Chinese people's emotional expression can also reflect the people's a good life for a yearning.Noodle food on the contribution of human civilization can not be ignored,as the descendants should cherish and carry forward.But the current domestic noodle industry stalled,relatively still relatively traditional backward,the market noodles brand is also a lack of innovation,has been unable to meet the consumer demand for consumption.At the same time,the author also through a large number of materials collected and some data analysis to understand that most of our current research centers focus on the quality of wheat and flour on the quality of noodles on the impact,and very few noodles brand innovation design in this regard Of the research,according to the needs of consumers positioning the noodle modeling of the corresponding design research.In contrast,China's noodle quality and technology research is still far behind the Italian research on noodles,there are statistics,large varieties of Italian up to more than 130 kinds.While the varieties of Chinese noodles still remain in the traditional severalforms.China's noodle market is far less than the Italian noodle market.The same is noodles,a bowl of pasta than a bowl of Chinese face several times higher.Now the Chinese market noodle brand design is still too much lack of innovation in the traditional innovation.With the great interest in noodles,and noodle culture and noodle brand understanding,in the analysis of the market and the future development trend of the study,I believe that the noodle brand innovation design research is necessary.I hope that through this design can arouse people's understanding of the Chinese noodle culture and innovation through the noodles brand to create brand innovation noodles varieties,so that different needs of consumers more than an emotional experience.To promote consumer upgrades,based on functional consumption to establish emotional consumption,content consumption,and even personalized custom.