"Internet+" And Exporting

In recent years,the Internet technology becoming increasingly mature had a tremendous impact on international trade."Internet Plus" concept was timely put forward in China.In easy words,"Internet Plus" is the "Internet plus all traditional industries," but this isn't a simple sum.It makes the use of information,communication technology and Internet platforms to make the Internet and traditional industries in-depth integration and create new development ecology.A large number of domestic and foreign theoretical research and empirical analysis think the mature technology of Internet greatly reduce the fixed cost of export enterprises,thus it greatly promotes the development of international trade.The rapid development of Chinese Internet technology and t substantial rise of exporting makes us directly face a question:Have the rapid development of Chinese Internet promoted export performance?If the answer is yes,then from the micro enterprise level,what is the micro mechanism of Internet technology promoting the enterprises to export?This article obtains from the foreign literature.Theoretical research shows that the Internet cuts communication cost,transaction cost,fixed cost of entering new markets,eventually forming the trade creation effect.From the perspective of empirical analysis,foreign literature is mostly based on macro data,proved that the Internet technology promotes international trade.From the point of domestic literature,the empirical analysis focuses on the gravity model,verifying the stimulating effect of the Internet technology on outlet flow.Secondly,this paper expounds the "Internet +" promote the export trade of microcosmic mechanism theory.First,the "Internet +" improves the ability of enterprises to export differentiated products.Mature Internet technology not only digs the demand of differentiated products,but also reduces the searching costs between enterprise and the consumer.Second,the "Internet +" promotes the construction of the exporting information service platform,reducing the collection costs of foreign consumers demand and trial-and-error cost of entering a new market.Third,the "Internet +"promotes the upgrading of firms' marketing channel to export.From the point ofcirculation channels,"Internet +" makes middle cost of traders,wholesalers and foreign importers squeeze or even disappear completely.From the point of publicity channels,"Internet +" makes the enterprise needn't expend expensive cost for promoting products to overseas.They can communicate with upstream and downstream suppliers and consumers via the Internet,greatly reducing the communication and transaction cost.Bases on the research of predecessors,this paper added the internet factors to the heterogeneous enterprise model,at the same time complementary with enterprise productivity,R&D,size,age,proportion of foreign investment,management experience,enterprise whether or not in the city as the main indexes of commercial city,to explain the enterprises in China export likelihood and export density.This paper based on the survey data of Chinese enteprise of the World Bank in 2012,using Probit and Logit econometric Model to test of theoretical assumptions,and using the Treatment-the effects Model to deal with possible endogeneity problem.Conclusion shows that Chinese companies using the Internet technology significantly increased the export likelihood and export intensity.Considering the theoretical research and empirical analysis,this paper put forward some suggestions.From the point of view of enterprise,enterprise should take advantage of the background of "Internet Plus" plan,increase the investment in Internet technologies,improve the level of their own Internet facilities,thus improving the use of information technology to improve the enterprise features,such as increasing productivity,R&D ability,and improving the exporting performance.From the point of view of government,it is imperative to push forward the "Internet Plus" plan,by vigorously developing Internet technology to promote the traditional industry structure upgrade and improve the structure of foreign trade.The government also needs to improve the region's Internet infrastructure level,because of the increase in Internet technology infrastructure construction can improve the efficiency of enterprises' use of information technology to improve their export performance.The contribution of this paper lies in:First,existing researches focused on the state and industry level,but the main body of the trade is the enterprise.Therefore,this article embarks from the microscopic enterprise level,discussing influence of the Internet technology on export,experiencing validation of theoretical assumptions to avoid the disadvantages of existing research.Secondly,this paper introduces regional Internet facilities level to the model,combining Internet index of the enterprise with the level of regional Internet facilities to study the influence of the Internet access for Chinese enterprises to export,filling the gaps in existing research.