Research On Business Ecosystem Reconstruction Organizational Change And Platform Transformation

The Internet has penetrated all aspects of our lives,with the development of science and technology,we gradually bid farewell to the traditional era,Enterprises are also changing at all times,whether it is its organizational structure or value of the vision,production or innovation model,platform has gradually become an industry organization,for many large enterprises,to become a platform-based enterprises is usually an important way to gain competitive advantage.In the future economic development,the one of the most important trends is the platform-based of the enterprise.Different from the Internet companies,some Internet companies are born platform-based enterprises,and traditional industries do not have such advantages,how to adapt to the development trend of platform-based,one of the main problems traditional enterprises has to face is how to implement the platform strategy better,or through what kind of change to achieve a platform-based transformation.Platform enterprises can also be divided into many categories,such as providing trading platform Taobao,providing social platform Tencent,What we study here is Haier,we temporarily call the incubation platform.With the increasing complexity of the environment and greater,companies must reorganize internal resources and integrate external resources,In the future competition,enterprises need for close contact with other organizations within the system instead of playing alone,that is to say,the external ecosystem of the enterprise is evolving and innovating continuously.In this process,the enterprise should carry on the organizational change both for the initiative and the passive.Enterprises to carry out platform-based transformation.As a typical example of traditional enterprises,use case study methods,to find in the dynamic evolution of Haier development process,enterprises obtain or enhance what ability,and ultimately contribute to the platform of enterprise transformation.Core business in the ecosystem how to experience "reborn" change and platform for transformation,and then build the platform ecosystem,has become our research object Haier’s platform-based transformation has a strong research significance and reference significance.Through the above research,to find the merit of Haier becoming the precedents from the traditional manufacturing industry to the Internet platform-based.To provide reference for the transformation of other traditional industries,access to competitive advantage,so that enterprises can obtain better development.