Research On Personal Housing Loan Marketing Strategy Of Xuancheng Branch Of China Construction Bank

China's individual housing loan business has a good development prospects and broad space for development,as the first to start individual housing loan business commercial banks,China Construction Bank has been individual housing loan business as the focus of business development,but also the occupation of personal financial markets The advantage of the starting point.After years of development,as the characteristics of China Construction Bank's business and service brands,Xuancheng Construction Bank personal housing loan market share has been living in Xuancheng four state-owned banks top.However,with the development of China's banking industry,the phenomenon of banking financial product homogeneity is more and more obvious,the industry competition situation is becoming increasingly fierce.In recent years,Xuancheng Construction Bank personal housing loan business advantage gradually weakened,the business development is facing a major challenge.In order to find a marketing strategy which is more suitable for the development of personal loan business of Xuancheng Construction Bank,the author combined with the actual work of the project,based on the current situation of personal housing loan business development,combined with individual housing loan market The internal and external environment analysis,the detailed exploration of the bank's personal housing loan business development advantages and the existing problems,and put forward the corresponding solutions to these issues and rationalization proposals to promote Xuancheng Construction Bank personal housing loan business more vigorous development.