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Research On The Construction Strategy Of Jianfxi Unicom 4G Business Marketing Channel

Posted on:2018-07-19Degree:MasterType:Thesis
Country:ChinaCandidate:Z H GuiFull Text:PDF
GTID:2359330515993405Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the push of state much starker choices-and graver consequences-in planning,economic restructuring and deepening of reform and opening-up in our country,small and medium-sized enterprises as an important part of the national economy,its role in economic development is increasingly significant.Small and medium-sized enterprises have gradually become a stimulating domestic demand,stimulate consumption,the key to promote economic development,in addition,small and medium-sized enterprises will also be able to provide a certain amount of work for the society,maintaining social stability,some innovative small and medium-sized enterprises can even become a new field,new industrial powerhouse.However,the development of small and medium-sized enterprises is not optimistic,small and medium-sized enterprises due to their small size,less money,backward technology,its financing has been the lack of appropriate support,small and medium-sized enterprise financing difficulties have become the main problem of the rapid development of small and medium-sized enterprises.How to solve the difficulty of small and medium-sized enterprises,such problems as how to support the small and medium-sized enterprise growth has become a national policy issues,and the problems will directly affect the economic development and structure adjustment of our country.At first,this paper theoretically expounds the supply chain financing,this kind of financing way can bring certain help in financing for small and medium enterprises.At the same time,compared with the conventional financing exist obvious advantages.Secondly,in this paper also introduces the domestic Banks to supply chain financing has taken a positive attitude,mainly through the introduction of the supply chain of M bank financing business development.Based on the research of the M bank supply chain finance business,thus analysis conclusion,through the conclusion raises a related enlightenment.Contains various industries,various angles,different economic role.Through the study of this article can for small and medium-sized enterprise financing is given a certain opinion.Due to the particularity of the supply chain financing,financing small and medium-sized enterprises such as able to take advantage of the supply chain,can reduce the enterprise,bank,countries the risk of loss.This article is divided into five parts,the first part introduces the environment of supply chain financing of small and medium-sized enterprises in China,as well as the relevant theoretical research process,the second part of the origin of the supply chain financing,meaning,types are introduced,the theory of risk control of supply chain finance business and product marketing theory are introduced.The third part of the M and M bank business development present situation has carried on the detailed description,more important is to analyze the M bank to carry out the existing problems in the supply chain finance business and the reasons.The fourth part mainly aimed at M bank Suggestions put forward for the problems and safeguard measures.To M bank business instances,the fifth part is analyzed,and enumerates the classic case bring us enlightenment,combining the problem of small and medium-sized enterprise supply chain financing in our country,has carried on the thorough discussion and analysis,and put forward Suggestions.At the same time,combined with the author's practical work is given about the bank side,the financial policy suggestion.
Keywords/Search Tags:supply chain financing, core enterprise, commercial bank, Small and medium-sized enterprises
PDF Full Text Request
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