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The Analysis Of Motivation And Performance Of Traditional Retail Business Merger Of Internet Enterprise

Posted on:2018-05-11Degree:MasterType:Thesis
Country:ChinaCandidate:Z Q YaoFull Text:PDF
GTID:2359330515993464Subject:Accounting
Abstract/Summary:PDF Full Text Request
Mergers and acquisitionsis an important way for enterprises to achieve rapid expansion of the scale of operation,achieve centralized capital and optimize the allocation of resources,and achieve the strategic objectives of enterprises.In the long history of mergers and acquisitions,there have been five mergers and acquisitions tide,and now it is in the sixth wave.Successful mergers and acquisitions can bring positive effects and make "1+1>2";But the failure of mergers and acquisitions will bring many negative impacts,resulting in losses to both sides of the acquisition.At present,with the economic decline,the rapid rise of Internet companies,traditional industries and enterprises,especially the traditional retail enterprises to withstand the impact and impact of increasingly serious.Traditional retail enterprises and the integration of the Internet has become a traditional retail enterprises out of the bottleneck,to achieve an effective means of self-development.On March 5,2015,Premier Li Keqiang at the Twelfth National People's Congress on the government work report first proposed the "Internet plus" action plan,pointed out the need to fully promote the integration of Internet technology and retail manufacturing."Internet +" role is that it will be the Internet thinking and innovative technology and socio-economic areas of integration,it is the traditional industry enterprises and Internet companies to provide the possibility of integration.Through the Internet companies to acquire,is the traditional retail enterprises to catch the Internet This "express" the most simple and useful way,in the "Internet +" under the general trend of traditional retail enterprises actively "touch the net" has become a tacit consensus.However,for the traditional retail enterprises mergers and acquisitions of Internet companies in the practical application of some problems,such as the traditional retail enterprises mergers and acquisitions of the Internet business motives,the purchase of the subject selection,payment,after the acquisition of resources,how to effectively integrate,give full play to performance,Are the traditional retail enterprises on the Internet companies to be mergers and acquisitions to solve the practical problems.The paper includes a total of five parts,the first part is the introduction explains the research background and significance of this thesis,and the motivation and merger activity through the review of mergers and acquisitions bring two effects of literature,research ideas and methods of constructing the.The second part of the merger of Internet business to traditional retail enterprise theory overview,introduces the concept and characteristics of traditional retail enterprises,the concept and characteristics of Internet companies and traditional retail mergers Internet business mode and characteristics,in the comprehensive combing merger theory,summed up the causes of Internet merger of traditional retail business.The third part is to introduce the Baiyuan Trouses mergers and acquisitions Global Egrow case.Content mainly includes the background information of the two parties,Baiyuan Trouses mergers and acquisitions of the Internet business reasons,the basis of the choice of M &A subject and the implementation process of M&A.The fourth part is the integration measures of the Baiyuan Trouses mergers and acquisitions Global Egrow,and the effect of merger activities bring performance,including financial and non-financial indicators of financial effect.In this paper,the financial effect is mainly from the four capacity indicators,profitability,operating capacity,solvency,growth ability.And the use of a large number of comprehensive and intuitive charts show the performance changes before and after the merger trend hundred round pants industry,through the four aspects of mergers and acquisitions before and after the operation and performance of Baiyuan Trouses through the comparison and analysis of main reasons that affect the performance of mergers and acquisitions is to increase the Internet platform to build the ecosystem of online interaction to improve the enterprise income,the scale of procurement reduce production costs,improve the company's profit,the company in the status of industry expand product market share.The non-financial indicators include changes in the stock price before and after the merger,the market share,and the use of excess return index,to quantify the extent of the value of shareholders after the acquisition of wealth.Fifth part is combining the theory and case analysis results,some conclusions of this study: First of all,mergers and acquisitions Internet telecom enterprises comply with the national macroeconomic policies,enjoy the policy dividend.Secondly,the acquisition of good texture is conducive to the realization of their own industrial upgrading and transformation and upgrading of the strategic objectives,to help build online and offline three-dimensional retail eco-circle.Moreover,pay attention to both the team building,as well as the effective integration of both business is the key to the success of M & A activities,but also enhance business performance,to achieve the desired effect of mergers and acquisitions key.Finally,the adoption of appropriate payment methods can significantly reduce the cost of M & A.Another hundred round pants industry mergers and acquisitions case study gives us some experience revelation.First of all,as soon as possible in the field of Internet operators to implement mergers and acquisitions,help to improve industry integration capabilities.Secondly,the leading strategic M & A can significantly reduce the cost of mergers and acquisitions.Morevoer,with the help of the Internet platform to help enterprises to upgrade and optimize the supply chain.Finally,strengthen and attach importance to the integration of both sides in all aspects is the core of mergers and acquisitions success.This article through to the Baiyuan Trouses M&A Global Egrow case analysis,to deepen the study of the merger theory,enrich the theory and practice of Internet enterprise merger of traditional retail business,provide experience and inspiration for Internet M&A traditional retail business,has a certain value and practical significance of specimens.
Keywords/Search Tags:Motivation of Mergers and Acquisitions, Performance of Mergers and Acquisitions, Retail enterprises, Internet companies, Transformation and Upgrading
PDF Full Text Request
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