Research On Dalian Wanda Group's International Strategies

At present,with the continuous development of global economic integration and the continuous promotion of China's opening-up strategy,more and more domestic enterprises began to explore the international market and actively participate in global competition.However,with the international market opportunities and challenges existing,how to adapt to the complex international environment and scientifically response to external market challenges,which is not only related to their own development,but also related to overall performance of Chinese enterprises "going out" and even the national interests and security.Dalian Wanda Group is a typical representative of China's enterprises adapting to the international market and implementing international strategy.Objective analysis of its internationalization process and strategy is beneficial to summarize experience and draw lessons to improve the overall survival rate of Chinese "going out" enterprises.The full text is divided into five chapters except the introduction.The second chapter introduced the development process and its profile of Dalian Wanda Group.As a private enterprise with business,culture,network and finance,Dalian Wanda Group has accelerated the process of internationalization through cross-border M & A in recent years.The third chapter introduced the current situation and the reasons of the internationalization of Dalian Wanda group.In recent years,in order to obtain strategic resources of foreign high-quality movies,sports and other industries,and to avoid the risks and establish an international brand,Dalian Wanda Group is continuously participating in the competition in the international market.At present,Wanda Group has become one of the world's most influential film and television companies,sports companies and real estate companies.The fourth chapter analyzed the successful experience and existing problems of Dalian Wanda Group internationalization.Dalian Wanda Group's current internationalization strategies pay attention to the development of film and television,sports,tourism and other cultural industries,and focus on promoting domestic market through foreign markets,and build a diversified financing platform for cross-border mergers and acquisitions,and implement the localization talented person management pattern and so on.The problems it faced include increased policy resistance for cross-border mergers and acquisitions,the lack of experience in internationalization,the single internationalization model and the lack of international business experts.The fifth chapter carried out SWOT analysis on the internationalization process of Dalian Wanda Group.The study found that the strengths of Dalian Wanda Group are the mature business management model,diversified business and financing channels and the good brand image.Its weaknesses are the great capital chain pressure and the management difficulties led by the group cross-border development.Its opportunities are national policy that supports for the cultural and sports industries and the development trend of “The Belt and Road”.Its threats are fierce competition of other companies and the decentralized enterprise resources caused by diversified management.In the sixth chapter,according to the problems existing in the internationalization process of Dalian Wanda Group,this paper put forward the corresponding optimization suggestions in combination with SWOT analysis,hoping to provide some reference for the further development of its internationalization.The article believes that in order to resolve the risks and solve the problems in the internationalization process of Dalian Wanda Group,it is necessary for Wanda Group to establish a clear and specific international strategy system.To define the goals and patterns of the internationalization strategy,and establishing a reasonable risk prevention mechanism to avoid political,economic,legal and other risks,learning and drawing on the advanced management experience at home and abroad to enhance the international management level of enterprises,cooperating with relevant industries to jointly explore the international market,this will develop and accumulate international talents so as to promote its internationalization process.