The Impact Of Internet Finance On Commercial Banks And The Research On Commercial Banks' Countermeasures

In recent years,with the help of the innovation of information technology and Internet technology,the Internet companies inroads into the financial industry and achieved great success,creating a series of outstanding Internet finance business represented by Alibaba,and leading the boom of the Internet economy.While developing rapidly,Internet finance also changed the business model of traditional financial industry,redefining production,sales and distribution of products,changed the consumer preferences and payment habits,which further brings the great change of business environment to traditional financial industry.Internet finance posed challenges to the traditional financial institutions especially commercial banks from all angles.Facing with the challenges of Internet finance,commercial banks actively take measures in many aspects of products,channels and so on,depending on their own characteristics.This paper mainly discusses the influence of Internet finance on commercial banks and the Countermeasures of commercial banks in china.Firstly,on the base of comprehensive summary of domestic and foreign literature,the article define the concept of Internet finance.Secondly,the article introduces the produce,characteristics and current developing situation of Internet finance at home and abroad,and introduces the influence of China's Internet finance on commercial banks.Thirdly,on the basis of former analysis,using the SWOT analysis method,the coping strategies of commercial banks were analyzed and summarized.Finally,in the view of financial impact of the Internet finance,strategies' direction of Commercial Bank was summarized,that is,to grasp the B-side advantage and fight for the C end market.