Quanzhou Haiwei Software Co., Ltd. Word Of Mouth Marketing Strategy Research

With the development of the Internet and mobile Internet in recent years,Web Search,Weibo,WeChat etc.which have become the main way to access to information,created an excellent platform for communication and brought development opportunities for the word-of-mouth marketing.The thesis made a deep analysis of the current marketing situation and the word-of-mouth marketing strategy of Haisiwei company,and proposed the word-of-mouth marketing problems existing in the company.With the combination of Internet + historical background analysis,a proposal of word-to-mouth marketing strategy for the company was finally suggested according to the analysis,which includes:Internet word-of-mouth marketing,WeChat word-of-mouth marketing,Frequent customers marketing strategy,and so on.Meanwhile,a detailed implementation plan and method of word-of-mouth marketing strategy of Haisiwei company was developed,in order to ensure the smooth implementation of these word-of-mouth marketing strategies.Hopefully this thesis will be a good reference for the similar enterprises in our country.