The Research On Marketing Strategy Of Baic-hs Company In The O2O Mode Background

Premier Li Keqiang of the State Council highlighted the "Internet Plus" in the focus of the government work report on March 5,2016,Indicating that the central government continued to promote the "Internet Plus " confidence and determination.020 mode e-commerce platform is the current " Internet Plus" affect the people's most extensive life of a business model.In recent years,020 model e-commerce platform for the development of traditional car marketing had a profound impact.It is conceivable that the rapid development of 020 model car electric business will change the traditional marketing structure and mode of automobile,and the marketing strategy of automobile manufacturers should be adjusted accordingly.Based on the analysis of the status quo of automotive electrician and automobile industry,this paper analyzes the internal and external environment of Baic-hs company and the influence of 020 mode e-commerce platform on automobile marketing through the analysis of automobile marketing application based on 020 mode e-commerce platform,The purpose of this paper is to expand the marketing idea of Baic-hs company and improve the marketing efficiency of Baic-hs company,and provide reference for other automobile enterprises in automobile marketing strategy based on 020 model background,At the same time for the enterprise to bring better benefits.In the course of the study,through the use of SWOT analysis model,Porter five force model,PEST analysis model,4P theory and STP theory and other marketing analysis tools.The survey data from this article from a number of aspects,such as with the Baic-hs company in the Guangxi area of the management of the conversation,the Baic-hs car consumers and dealers to inquire at the same time from a variety of channels to obtain information related to competitors Wait.So that the combination of theory and practice can be used in practice,the O2O model under the background of Baic-hs company marketing strategy application to play an effective role in guiding,and for other auto companies in the O2O model based on the automotive marketing strategy application Provide reference,reflecting the practical value.