The Listed Electronic Business Enterprise Value Evaluation Research

With the development of the Internet in the world can speed up,supply capacity and international competitiveness,modern business to the customer demand is also present a synchronous growth situation.Under this situation,all the enterprises will change their operation way and organization form to blend in the development of global change.Compared with traditional enterprise,e-commerce enterprise exists bigger difference.E-commerce enterprises established in the early stages of the need to make huge investment,enterprise general loss of business.In addition,features such as high risk and high degree of competition,makes the traditional valuation method can't completely suitable for e-commerce enterprises.So from the perspective of investors and managers,e-commerce enterprises urgently need a set of normative valuation theory system and method,to assess the real value of such enterprises.Investors provide valuable reference for the enterprise,the top managers of management decisions for the enterprise to provide decision useful information,to speed up the growth of the enterprise.In this paper,the basic theory of enterprise value evaluation as the starting point,through the study of domestic and foreign experts and scholars put forward the enterprise value assessment theory,analyzing the principle of cost method and market method and its application limitations and applicability,and attempts to put forward to improve the city sales rate method,case study evaluation of e-commerce enterprises,in the form of the value of leading enterprises,jingdong,with direct,reasonable and simple way to solve the electronic commerce enterprise valuation problem.