| The cosmetic market tends to be slightly luxurious since people's living standard has been significantly improved and their consumption habits have been altered accordingly.Simply put,the consumers have begun purchasing products with higher price as well as better quality in one hand.In the other hand,due to the wide variety of items in this "heterogeneous economy era",consumers prefer to make different and fancy choices.Therefore,adhesiveness declines and diversity of demand climbs.In conclusion,it is crucial to analyze the consumers' demand in high-end cosmetic market and their subjective preference,to understand the vicissitude of customers' behavior and to adapt to the markets with diversified demands.Only by doing this,can enterprises offer individual recommendations for their clients,boosting both profit and reputation.This article is themed with individualized marketing strategy research,using SPSS as the data description tool,using R software as the data modeling tool.This article's methods are precisely locate the consumer and giving the goods what consumer wants.This article's goals are raising consumer's satisfaction and maximize the benefits of business.Then,based on the high-end cosmetics marketing strategy research,forecast a consumer behavior every quarterly,targeted behavior for individual marketing.In the end,Improving marketing efficiency and the customer satisfaction.This article have six chapters.The first chapter introduces the background,purpose,and reference;The second part introduces the application theory and research ideas of personalized marketing strategy in high-end cosmetics industry;The third part compares and selects the classification algorithm;The fourth part compares and selects the unbalanced sample processing methods;The fifth part is the empirical part.This article's data is my internship company's real data,modeling software for R software;The sixth part is based on the empirical,put forward the conclusions and suggestions. |
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