The Development Path Of Small And Medium-sized Insurance Companies In The Background Of Supply-side Reform

The insurance industry plays a vital role of preventing and dissolving financial risks and serving the economic society.Small and medium-sized insurance companies as an important part of the insurance market,the rationality of its product design,innovation and quality of service level,is directly related to the competitive position of small and medium insurance companies,but also affect the overall competitiveness of the insurance industry and sustainable development Level.However,the economic structure is being the imbalanced state of the disparity between requirement and supply.At the end of 2015,the Central Economic Work Conference put forward the "13th Five-Year Plan" pointing out that we should focus on promoting the structural reform of supply-side structural reform not only put forward the opportunities for the development of small and medium-sized insurance companies,but also to small and medium-sized insurance companies in the development of the existence of insurance products supply and demand imbalance,irrational allocation of resources,lack of innovation and other innovative design issues more prominent.How to locate and plan the transformation and development of small and medium-sized insurance companies from the perspective of insurance product structure and service innovation and helping small and medium-sized insurance companies to accelerate the transformation and development are the main problems that the current insurance market is facing.Based on this,this paper is on the background of structural reform of the supply side and is on the basis of the development of the small and medium-sized insurance companies,using the literature comprehensive analysis method,the comparative analysis method and the normative analysis method to study the main focus for transformation development of the small and medium-sized insurance companies in the coexistent case of both opportunities and challenges.In theory,Probing into the transformation development of small and medium-sized insurance companies in the supply-side reform situation is of great significance for the innovation and practice of the future development of small and medium-sized insurance companies.In practice,by going on innovation design for the product structure and service of the small and medium-sized insurance companies,it is helpful to identify development goals of the small and medium insurance companies in the transformation and development,and establish their own brand management,enhance its core competitiveness,and thus promote the entire insurance industry supply side Reform.