The Research On Marketing Capabilities Improvement Of Ha Yao Pharmaceutical CO.LTD

As the current important content of deepening reform of our country, medical reform become the topic masses being most concerned about. Pharmaceutical enterprises from the perspective of own development take efforts to achieve the transformation and upgrading to adapt to the medical reform in the new period. Pharmaceutical enterprises continue to innovate and develop to adapt to the demand of the market. Harbin pharmaceutical co., LTD as the leader of the pharmaceutical industry persists in reform and innovation, increases investment in research and development, improves the market competitiveness of enterprises,builds its own characteristics of modern marketing system from a marketing perspective and maintains a competitive advantage.This article first introduced the marketing related theory,mainly including marketing ability, sustainable marketing and sustainable marketing ability of theoretical research are introduced, summarizes the concept and essence of continuous marketing ability are introduced. Based on these theories, the analysis of the current situation of Harbin pharmaceutical co., LTD marketing is conducted, which are mainly descriptions of external and internal factors of Harbin pharmaceutical co., LTD. Development opportunities and challenges of Harbin pharmaceutical co., LTD are proposed. And then marketing ability present situation and existing problems are analyzed, the problems of Harbin pharmaceutical co., LTD in practice are explored. Finally corresponding strategies and measures of cultivation and improve enterprise continued marketing ability are proposed, providing certain reference for ascending marketing ability of Harbin pharmaceutical.