Research On Electronic Commerce Development Of Fresh Agricultural Products With Direct Selling In Hefei

Fresh agricultural products as a daily necessities,with large demand for large output characteristics.Hefei City,the current three common types of fresh agricultural products circulation,according to the circulation of the main classification,can be divided into three kinds of fresh agricultural products,farmers to dominate the production for sale,wholesale market-led circulation Channel,to agricultural super-docking-oriented distribution channels.Analysis of the status of development of e-commerce in Hefei,e-commerce development begun to take shape,the information infrastructure gradually improved,cold chain logistics technology is low.And then analysis of the flow of fresh agricultural products in Hefei what problems.Hefei fresh agricultural products circulation intermediate too much;fresh agricultural products of their own special,the flow of the process of high consumption;due to poor distribution of farmers production and marketing,poor organization of poor organization of fresh agricultural products circulation is poor;fresh agricultural products processing level Low performance in the modern preservation of low technology,the lack of professional talent,fresh agricultural products,the source of three aspects of confusion;agricultural science and technology development can not keep up,backward transport factors lead to the existence of fresh agricultural products,the risk of poor sales.The SWOT Analysis of the Direct Export E-business Model in Hefei.From the direct supply of direct competitive advantage,direct supply of direct selling competitive disadvantage,external opportunities and threats to the four angles of specific analysis.Competitive advantage is the advantages of the model itself,eliminating the high freshness of the intermediate links,agricultural product quality and safety can be traced back,small farmers and large market relative;competitive disadvantage from four aspects,the high price distribution range,professional demand,The whole industry chain business is difficult;opportunities and threats focus on writing external political,economic and social factors.To Hefei "small ants" vegetable garden for the classic case analysis.Operating mechanism of the study,from the principle of choice,direct supply direct sales model,membership,risk prevention mechanism,four aspects of the introduction.Further analysis of the "small ants" the establishment of the industrial chain,from the upstream planting links,and distribution links to downstream salesaspects of the specific description of direct e-commerce.As well as the "little ant" vegetable garden where the advantages.This paper puts forward some countermeasures and suggestions to promote the development of direct marketing e-commerce marketing model of fresh agricultural products in Hefei.In view of the existing problems in Hefei and the experience of other e-commerce models,the author puts forward the relevant experience: strengthening the infrastructure construction,strengthening the farmers' e-commerce consciousness,accelerating the development of the land circulation and developing the appropriate scale management,strengthening the brand building of fresh agricultural products,The establishment of production and marketing docking mechanism;improve the quality and safety of agricultural products traceability system;training and the introduction of agricultural technology talents;increase government efforts to help.