Financial Diagnosis Research Of Dong Fang Ocean Shipping Company

Enterprise financial diagnosis has been known as an important part of enterprise diagnosis as well as a link of enterprise financial management.The enterprise financial diagnosis with whole range and real-time is the result of the competition in the market economy and also the necessary requirement of the sustainable and sound development for the enterprise.An enterprise should be able to keep a close eye on the latest development of the theory and practice of financial diagnosis and also make constant innovation in the procedure and method of financial diagnosis in order to adjust the development direction of the enterprise in time and also provide enough data support for the countermeasures of the enterprise.In a sense,the origin of the enterprise financial diagnosis is not quite complicated.The work effect and evolution mechanism of the financial diagnosis should be reflected upon the conceptual structure,indicator system as well as the choice of analysis method.Therefore,a scientific and advanced system of enterprise financial diagnosis should be in line with the mainstream social value,the essential strategy of enterprise development,the internal and external logic relation as well as the newest analysis methods.In other words,the theory and practice of enterprise financial diagnosis has been making constant progress.As a diversified multi-national company,DONG FANG OCEAN SHIPPING COMPANY(DFOSC)has specialized in the container transport both at home and abroad and relevant business.Since its foundation,the company has made a point of financial management issues.After about 17 years' development,the financial issue of the company has extended from the fund raising and investment arrangement in the early stage into all links in all levels within the company,which also makes it an urgent task to work out a scientific and advanced enterprise diagnosis system.By searing for and also sorting out a large number of professional materials,this paper has sought to make a study of the theory and experience of enterprise financial diagnosis both at home and abroad and also sought advices and recommendations from the superiors and colleagues concerned in DFOSC so as to design a framework of enterprise financial diagnosis for the company.Based on this framework,this paper has also made an in-depth analysis and test upon the financial data in the recent three years,or rather from 2010 to 2012,so as to provide an adjusted measure targeted at the further development of the company.What is more,the result of this paper has been applied in this company.The author also believes that this paper will be of reference value to the financial diagnosis in other companies.