Analysis Of The Influence Of The Haier Group "Internet Plus" Business Model Of Operating Capacity

After ten years of rapid development of China's household electrical appliance industry,with the popularity of household appliances,the peak of the market demand has passed,the household electrical appliance industry is facing the dilemma of product homogeneity.This "Internet plus" business model.The analysis of user needs summary Internet plus "business model,accept customization,simplify the intermediate links of production and sales,the theory can greatly increase the operating capacity,but its implementation time compared to the traditional business model is relatively short,and the" information Internet plus "business model of enterprise and capital flow and the logistics demand is higher,so the effect of" Internet plus "business model for enterprise management has its uncertainty.This paper mainly uses case analysis and comparative analysis.Haier group as an example,with operating capacity as the research direction,first according to the product business model,Haier group product categories will be divided into "Internet plus" business model and the traditional model of segment division,carries on the contrast analysis,the Haier group "Internet plus" business model segment operating capacity is higher than the conventional mode of division operation ability the conclusion,then through the comparison of the Haier group in the "Internet plus" model itself and "Internet plus" with major competitors operating ability index,The "Internet plus" business model of Haier group's overall operating capacity did not improve significantly.On the basis of comparative analysis,this article from the cash flow management,sales promotion,operation risk,development risk,several aspects of the mode of operation,for the Haier group in the transformation of business model,provide improvement strategy Internet plus business model is not optimistic,facing the domestic and international manufacturing industry situation,in response to the government initiative,good industry manufacturing in the Internet era of transformation and upgrading,improve the operating capacity.At the same time to provide a reference for the reform of "Internet plus" business model of the enterprise after.