Research On The Brand Image Transmission Of "Victoria's Secret" In The Whole Media Environment

In the great development of material and technology and its rich today,the pursuit of human material has not only because of the use of material value,the use of value on the basis of the pursuit of material has risen to identity status,spiritual enjoyment and even personality taste the height of.So with the development of human society and the pursuit of more and more goods began to pay attention to the construction of brand value,and brand image is the key to the construction of brand value.The image of the brand has never been separated from the media to spread.In the long tradition of media transmission,the brand image of the spread to a certain extent by the geographical and class restrictions,that is,the impact of the information gap.With the continuous advancement of network technology,the emergence of new media technology,the exposure of the media audience base in the continuous expansion of the way the media more and more convenient,the information gap gradually narrowed.Brand image shaping the environment has undergone tremendous changes,from the political,economic,cultural environment to the media,public opinion of the small environment,these huge changes but also for the brand image of the shape and dissemination of a more convenient way and more broad Of the field.The Victoria's Secret brand is part of the Limited Brands Group,a leading brand of underwear in the world.From 1969 to operate the five chain stores began to 2017 more than a thousand stores around the world."Victoria's Secret",every year to refresh the fashion industry and underwear sector new record.The article's view is that the "Victoria's secret" brand image of the success of shaping,inseparable from the development of media technology,can not do without the full media environment,so the fundamental is the brand image positioning and dissemination of success.This article mainly from the media communication point of view,the analysis of the media environment in the growing state of analysis of media technology and brand image of the relationship between the shape.Mainly to"Victoria's Secret" brand image communication activities as the main research object,in the "full media environment,'Victoria's secret' brand image how to shape and spread," this issue,from traditional media technology to new media technology to the whole The media of these stages of development,summed up the "Victoria's secret"brand image is how to shape and spread the success.From the "Victoria's Secret"brand image of the construction and dissemination of a discussion and summary.It is hoped that through the analysis and research of this paper,it will provide some help to the shaping and dissemination of other brand image.China's lack of world-renowned brand is an indisputable fact,to create a world-renowned brand is the hearts of most Chinese business operators the most determined goal.Some of these groups that are interested in the world brand and are interested in image communication research may have some reference significance.